{"id":29593,"date":"2026-09-18T05:03:48","date_gmt":"2026-09-18T03:03:48","guid":{"rendered":"https:\/\/ingenio.la\/blog\/email-marketing\/"},"modified":"2026-09-18T05:04:43","modified_gmt":"2026-09-18T03:04:43","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/ingenio.la\/blog\/email-marketing\/","title":{"rendered":"Email Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"29593\" class=\"elementor elementor-29593\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3c904 e-flex e-con-boxed e-con e-parent\" data-id=\"3c3c904\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16cd41a elementor-widget elementor-widget-text-editor\" data-id=\"16cd41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>El email es el canal con mejor retorno y el que menos atenci\u00f3n recibe.<\/strong> Probablemente porque no tiene el atractivo de las redes: nadie presume de su lista de correo.<\/p>\n<p>Tiene, sin embargo, una ventaja que ning\u00fan otro canal ofrece: <strong>la lista es tuya<\/strong>. Ning\u00fan algoritmo decide a cu\u00e1nta gente llegas ni puede cerrarte la cuenta de un d\u00eda para otro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a22bd3f e-flex e-con-boxed e-con e-parent\" data-id=\"a22bd3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57c1430 elementor-widget elementor-widget-heading\" data-id=\"57c1430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 tipos de campa\u00f1a existen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55265b1 e-flex e-con-boxed e-con e-parent\" data-id=\"55265b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-141bac5 elementor-widget elementor-widget-text-editor\" data-id=\"141bac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mandar &#8220;un correo&#8221; no es una estrategia. Cada tipo cumple una funci\u00f3n distinta y se mide diferente.<\/p>\n<p>Los <a href=\"https:\/\/ingenio.la\/blog\/tipos-de-email-marketing\/\">tipos de email marketing<\/a> van desde el bolet\u00edn peri\u00f3dico hasta las secuencias autom\u00e1ticas de bienvenida, la recuperaci\u00f3n de carritos o el correo transaccional.<\/p>\n<p>La distinci\u00f3n m\u00e1s \u00fatil para empezar: <a href=\"https:\/\/ingenio.la\/blog\/blog-vs-newsletter\/\">blog y newsletter<\/a> no compiten, se alimentan. El blog atrae gente nueva; el bolet\u00edn mantiene la relaci\u00f3n con quien ya te conoce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c3cd07 e-flex e-con-boxed e-con e-parent\" data-id=\"6c3cd07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8b285 elementor-widget elementor-widget-heading\" data-id=\"0f8b285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 poner dentro y cu\u00e1nto escribir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dd2ca9 e-flex e-con-boxed e-con e-parent\" data-id=\"1dd2ca9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc80b40 elementor-widget elementor-widget-text-editor\" data-id=\"dc80b40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La longitud es la duda m\u00e1s frecuente y tiene una respuesta razonablemente clara: depende del objetivo, pero casi siempre es menos de lo que uno escribe. Lo analizamos en <a href=\"https:\/\/ingenio.la\/blog\/longitud-ideal-del-correo-electronico-de-marketing\/\">longitud ideal del correo de marketing<\/a>.<\/p>\n<p>Sobre el contenido, la regla que m\u00e1s cambia resultados: <strong>un correo, un objetivo<\/strong>. Si pides tres cosas, no consigues ninguna.<\/p>\n<p>Para boletines peri\u00f3dicos, en <a href=\"https:\/\/ingenio.la\/blog\/informacion-contiene-un-boletin-informativo\/\">qu\u00e9 informaci\u00f3n debe llevar un bolet\u00edn<\/a> est\u00e1 el equilibrio entre aportar valor y vender, que es donde la mayor\u00eda se pasa de un lado o del otro.<\/p>\n<p>Y si buscas referencias reales, reunimos <a href=\"https:\/\/ingenio.la\/blog\/ejemplos-de-email-marketing\/\">15 ejemplos de campa\u00f1as exitosas<\/a> con lo que hace cada una bien.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c1fc7d e-flex e-con-boxed e-con e-parent\" data-id=\"7c1fc7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39ca946 elementor-widget elementor-widget-heading\" data-id=\"39ca946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dise\u00f1o: menos de lo que crees<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e55437 e-flex e-con-boxed e-con e-parent\" data-id=\"1e55437\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a41e9b elementor-widget elementor-widget-text-editor\" data-id=\"6a41e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Los correos muy dise\u00f1ados suelen rendir peor que los sencillos, entre otras cosas porque muchos clientes de correo bloquean im\u00e1genes por defecto.<\/p>\n<p>Lo que s\u00ed importa: que se lea bien en m\u00f3vil, que el mensaje principal est\u00e9 en texto y no dentro de una imagen, y que haya un solo bot\u00f3n claro. En <a href=\"https:\/\/ingenio.la\/blog\/diseno-newsletter-ejemplos\/\">dise\u00f1o de newsletter con ejemplos<\/a> est\u00e1n los formatos que funcionan.<\/p>\n<p>Si est\u00e1s empezando, en <a href=\"https:\/\/ingenio.la\/blog\/que-es-un-newsletter\/\">qu\u00e9 es un newsletter<\/a> tienes las bases antes de complicarte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2afe2e e-flex e-con-boxed e-con e-parent\" data-id=\"a2afe2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-159cc6c elementor-widget elementor-widget-heading\" data-id=\"159cc6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entregabilidad: llegar a la bandeja de entrada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f40e65 e-flex e-con-boxed e-con e-parent\" data-id=\"9f40e65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24b07da elementor-widget elementor-widget-text-editor\" data-id=\"24b07da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>De nada sirve un buen correo que acaba en spam. Tres factores pesan por encima del resto.<\/p>\n<p><strong>Permiso real.<\/strong> Enviar a listas compradas o a contactos que nunca se suscribieron destruye la reputaci\u00f3n del dominio, y recuperarla cuesta meses.<\/p>\n<p><strong>Direcci\u00f3n de respuesta.<\/strong> Usar una direcci\u00f3n <a href=\"https:\/\/ingenio.la\/blog\/noreply-que-es\/\">noreply<\/a> comunica que no te interesa la conversaci\u00f3n, y adem\u00e1s penaliza: las respuestas de los usuarios son una se\u00f1al positiva para los filtros.<\/p>\n<p><strong>Limpieza de lista.<\/strong> Depurar contactos inactivos mejora las m\u00e9tricas y la entregabilidad. Una lista peque\u00f1a y activa rinde m\u00e1s que una grande y muerta.<\/p>\n<p>Y en la forma, la <a href=\"https:\/\/ingenio.la\/blog\/email-etiquette\/\">etiqueta en el correo<\/a> \u2014asuntos honestos, saludos adecuados, no abusar del reenv\u00edo\u2014 es lo que separa un remitente que se abre de uno que se archiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8a30ec e-flex e-con-boxed e-con e-parent\" data-id=\"b8a30ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78c2959 elementor-widget elementor-widget-heading\" data-id=\"78c2959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e98710a e-flex e-con-boxed e-con e-parent\" data-id=\"e98710a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbb9569 elementor-widget elementor-widget-text-editor\" data-id=\"dbb9569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00bfCada cu\u00e1nto se debe enviar?<\/strong><br>Con la frecuencia que puedas sostener aportando algo. Mensual y bueno supera a semanal y relleno.<\/p>\n<p><strong>\u00bfCu\u00e1ntos suscriptores hacen falta?<\/strong><br>Ninguno en concreto. Una lista de 200 personas interesadas vale m\u00e1s que 5.000 que no recuerdan haberse suscrito.<\/p>\n<p><strong>\u00bfQu\u00e9 tasa de apertura es buena?<\/strong><br>Var\u00eda mucho por sector, y adem\u00e1s las cifras se distorsionaron con las protecciones de privacidad. Es m\u00e1s fiable mirar clics y respuestas.<\/p>\n<p><strong>\u00bfPuedo usar mi correo normal?<\/strong><br>Para unos pocos contactos, s\u00ed. Para env\u00edos masivos necesitas una plataforma: si no, tu dominio acaba marcado como spam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c50232 e-flex e-con-boxed e-con e-parent\" data-id=\"3c50232\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f13378c elementor-widget elementor-widget-heading\" data-id=\"f13378c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El canal que no te pueden quitar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a58dc5a e-flex e-con-boxed e-con e-parent\" data-id=\"a58dc5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2714f1 elementor-widget elementor-widget-text-editor\" data-id=\"a2714f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si algo justifica invertir en email es esto: cuando una plataforma cambia su algoritmo o suspende una cuenta, quien tiene lista de correo conserva el contacto con sus clientes.<\/p>\n<p>En <a href=\"https:\/\/agencia.ingenio.la\/\">Ingenio Digital<\/a> dise\u00f1amos y gestionamos campa\u00f1as de correo. Abajo tienes todos nuestros art\u00edculos del tema.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e75130c e-flex e-con-boxed e-con e-parent\" data-id=\"e75130c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a7258a elementor-widget elementor-widget-heading\" data-id=\"5a7258a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Art\u00edculos de Email Marketing en el blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a67171 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"9a67171\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:52,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25358 post type-post status-publish format-standard has-post-thumbnail hentry category-email-marketing tag-automatizacion-del-marketing-por-correo-electronico tag-campanas-de-email-efectivas tag-contenido-relevante-en-correos-electronicos tag-estrategias-de-marketing-por-correo-electronico tag-paginas-de-destino-para-marketing-por-correo-electronico tag-personalizacion-de-emails tag-segmentacion-de-listas-de-correo\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/tipos-de-email-marketing\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1365\" height=\"1024\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/image-21.jpeg\" class=\"attachment-full size-full wp-image-25996\" alt=\"\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/image-21.jpeg 1365w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/image-21-300x225.jpeg 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/image-21-1024x768.jpeg 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/image-21-768x576.jpeg 768w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Email marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/tipos-de-email-marketing\/\" >\n\t\t\t\tTipos de email marketing para campa\u00f1as efectivas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En este art\u00edculo, te muestro los tipos de email marketing para que mejores tus campa\u00f1as. Estrategias que funcionan en el mercado latino.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/tipos-de-email-marketing\/\" aria-label=\"Read more about Tipos de email marketing para campa\u00f1as efectivas\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16369 post type-post status-publish format-standard has-post-thumbnail hentry category-email-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/ejemplos-de-email-marketing\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/15-Ejemplos-de-Email-Marketing-Exitosos-para-Aplicar-en-tu-Estrategia.png\" class=\"attachment-full size-full wp-image-24294\" alt=\"\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/15-Ejemplos-de-Email-Marketing-Exitosos-para-Aplicar-en-tu-Estrategia.png 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/15-Ejemplos-de-Email-Marketing-Exitosos-para-Aplicar-en-tu-Estrategia-300x300.png 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/15-Ejemplos-de-Email-Marketing-Exitosos-para-Aplicar-en-tu-Estrategia-150x150.png 150w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/15-Ejemplos-de-Email-Marketing-Exitosos-para-Aplicar-en-tu-Estrategia-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Email marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/ejemplos-de-email-marketing\/\" >\n\t\t\t\t15 Ejemplos de Email Marketing Exitosos para Aplicar en tu Estrategia\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>\u00a1Hola a todos! En Ingenio Marketing Digital queremos compartir contigo<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/ejemplos-de-email-marketing\/\" aria-label=\"Read more about 15 Ejemplos de Email Marketing Exitosos para Aplicar en tu Estrategia\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16579 post type-post status-publish format-standard has-post-thumbnail hentry category-email-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/que-es-un-newsletter\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/Que-es-un-Newsletter-y-Cuales-son-sus-Utilidades-en-Marketing.png\" class=\"attachment-full size-full wp-image-24275\" alt=\"\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/Que-es-un-Newsletter-y-Cuales-son-sus-Utilidades-en-Marketing.png 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/Que-es-un-Newsletter-y-Cuales-son-sus-Utilidades-en-Marketing-300x300.png 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/Que-es-un-Newsletter-y-Cuales-son-sus-Utilidades-en-Marketing-150x150.png 150w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/Que-es-un-Newsletter-y-Cuales-son-sus-Utilidades-en-Marketing-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Email marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/que-es-un-newsletter\/\" >\n\t\t\t\tQu\u00e9 es un Newsletter y Cu\u00e1les son sus Utilidades en Marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>\u00a1Hola a todos! En Ingenio Marketing Digital, queremos compartir contigo<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/que-es-un-newsletter\/\" aria-label=\"Read more about Qu\u00e9 es un Newsletter y Cu\u00e1les son sus Utilidades en Marketing\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25313 post type-post status-publish format-standard has-post-thumbnail hentry category-email-marketing tag-consejos-para-disenar-newsletters tag-contenido-relevante-en-boletines tag-diseno-de-correos-electronicos-promocionales tag-diseno-grafico-para-emails tag-ejemplos-de-newsletter-atractivos tag-estrategias-de-marketing-por-correo-electronico tag-fidelizacion-de-suscriptores tag-marketing-por-correo-electronico tag-plantillas-de-newsletter-creativas tag-tecnicas-de-diseno-para-emails-atractivos\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/diseno-newsletter-ejemplos\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/person-holding-black-iphone-4-scaled.jpeg\" class=\"attachment-full size-full wp-image-25785\" alt=\"person holding black iphone 4\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/person-holding-black-iphone-4-scaled.jpeg 2560w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/person-holding-black-iphone-4-300x200.jpeg 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/person-holding-black-iphone-4-1024x683.jpeg 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/person-holding-black-iphone-4-768x512.jpeg 768w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/person-holding-black-iphone-4-1536x1024.jpeg 1536w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/person-holding-black-iphone-4-2048x1365.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Email marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/diseno-newsletter-ejemplos\/\" >\n\t\t\t\tDise\u00f1o newsletter ejemplos para mantener el inter\u00e9s\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Aqu\u00ed hallar\u00e1s 10 dise\u00f1os newsletter ejemplos que brillan por su creatividad y efectividad. Mant\u00e9n a tu audiencia engagada con estas ideas.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/diseno-newsletter-ejemplos\/\" aria-label=\"Read more about Dise\u00f1o newsletter ejemplos para mantener el inter\u00e9s\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-29234 post type-post status-publish format-standard has-post-thumbnail hentry category-email-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/longitud-ideal-del-correo-electronico-de-marketing\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1098\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/08\/20241024-\u00bfQue-es-el-Email-Marketing_-Definicion-y-conceptos-clave_-Doppler-scaled.png\" class=\"attachment-full size-full wp-image-29298\" alt=\"\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/08\/20241024-\u00bfQue-es-el-Email-Marketing_-Definicion-y-conceptos-clave_-Doppler-scaled.png 2560w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/08\/20241024-\u00bfQue-es-el-Email-Marketing_-Definicion-y-conceptos-clave_-Doppler-300x129.png 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/08\/20241024-\u00bfQue-es-el-Email-Marketing_-Definicion-y-conceptos-clave_-Doppler-1024x439.png 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/08\/20241024-\u00bfQue-es-el-Email-Marketing_-Definicion-y-conceptos-clave_-Doppler-768x330.png 768w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/08\/20241024-\u00bfQue-es-el-Email-Marketing_-Definicion-y-conceptos-clave_-Doppler-1536x659.png 1536w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/08\/20241024-\u00bfQue-es-el-Email-Marketing_-Definicion-y-conceptos-clave_-Doppler-2048x879.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Email marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/longitud-ideal-del-correo-electronico-de-marketing\/\" >\n\t\t\t\tLongitud ideal del correo electr\u00f3nico de marketing: c\u00f3mo escribir mensajes efectivos\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En el mundo del email, la longitud de un mensaje<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/longitud-ideal-del-correo-electronico-de-marketing\/\" aria-label=\"Read more about Longitud ideal del correo electr\u00f3nico de marketing: c\u00f3mo escribir mensajes efectivos\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-29229 post type-post status-publish format-standard has-post-thumbnail hentry category-email-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/noreply-que-es\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/08\/email-software-for-nonprofits-featured.webp\" class=\"attachment-full size-full wp-image-29246\" alt=\"\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/08\/email-software-for-nonprofits-featured.webp 1200w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/08\/email-software-for-nonprofits-featured-300x200.webp 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/08\/email-software-for-nonprofits-featured-1024x683.webp 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/08\/email-software-for-nonprofits-featured-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Email marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/noreply-que-es\/\" >\n\t\t\t\tNoreply que es: desventajas y alternativas para mejorar la comunicaci\u00f3n\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En el mundo digital actual, la comunicaci\u00f3n efectiva es clave.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/noreply-que-es\/\" aria-label=\"Read more about Noreply que es: desventajas y alternativas para mejorar la comunicaci\u00f3n\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25043 post type-post status-publish format-standard has-post-thumbnail hentry category-email-marketing tag-buenos-modales tag-comunicacion-profesional tag-correos-electronicos tag-etiqueta-en-los-emails tag-normas-de-etiqueta\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/email-etiquette\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/person-using-black-laptop-computer-scaled.jpeg.webp\" class=\"attachment-full size-full wp-image-27131\" alt=\"person using black laptop computer\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/person-using-black-laptop-computer-scaled.jpeg.webp 2560w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/person-using-black-laptop-computer-300x200.jpeg.webp 300w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/person-using-black-laptop-computer-1024x683.jpeg.webp 1024w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/person-using-black-laptop-computer-768x512.jpeg.webp 768w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/person-using-black-laptop-computer-1536x1024.jpeg.webp 1536w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/person-using-black-laptop-computer-2048x1365.jpeg.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Email marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/email-etiquette\/\" >\n\t\t\t\tEmail etiquette: importancia de mantener la etiqueta en los emails\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Aprende sobre email etiquette y c\u00f3mo mantener una comunicaci\u00f3n efectiva. Consejos esenciales para mejorar tus correos y relaciones laborales.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/email-etiquette\/\" aria-label=\"Read more about Email etiquette: importancia de mantener la etiqueta en los emails\" tabindex=\"-1\" >\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-spinner\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M304 48c0 26.51-21.49 48-48 48s-48-21.49-48-48 21.49-48 48-48 48 21.49 48 48zm-48 368c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zm208-208c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zM96 256c0-26.51-21.49-48-48-48S0 229.49 0 256s21.49 48 48 48 48-21.49 48-48zm12.922 99.078c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.491-48-48-48zm294.156 0c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.49-48-48-48zM108.922 60.922c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.491-48-48-48z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El email es el canal con mejor retorno y el que menos atenci\u00f3n recibe. Probablemente porque no tiene el atractivo de las redes: nadie presume de su lista de correo. Tiene, sin embargo, una ventaja que ning\u00fan otro canal ofrece: la lista es tuya. Ning\u00fan algoritmo decide a cu\u00e1nta gente llegas ni puede cerrarte la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29593","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/pages\/29593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/comments?post=29593"}],"version-history":[{"count":1,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/pages\/29593\/revisions"}],"predecessor-version":[{"id":29597,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/pages\/29593\/revisions\/29597"}],"wp:attachment":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/media?parent=29593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}