{"id":30434,"date":"2026-10-11T04:24:45","date_gmt":"2026-10-11T02:24:45","guid":{"rendered":"https:\/\/ingenio.la\/blog\/?page_id=30434"},"modified":"2026-10-11T04:24:45","modified_gmt":"2026-10-11T02:24:45","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/ingenio.la\/blog\/en\/digital-marketing\/","title":{"rendered":"Digital Marketing: The Decisions That Change the Numbers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30434\" class=\"elementor elementor-30434\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8839eaa e-flex e-con-boxed e-con e-parent\" data-id=\"8839eaa\" data-element_type=\"container\" data-e-type=\"container\" id=\"ing-hero\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e16b7 elementor-widget elementor-widget-shortcode\" data-id=\"c4e16b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Blog<\/span><\/p><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3dc922 elementor-widget elementor-widget-heading\" data-id=\"b3dc922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital Marketing: The Decisions That Change the Numbers<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c483e elementor-widget elementor-widget-text-editor\" data-id=\"58c483e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Who you are talking to, what you can actually measure, and which work earns its cost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5503e5 elementor-widget elementor-widget-html\" data-id=\"f5503e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n\/* --- cabecera de pagina hub --- *\/\n#ing-hero{margin-bottom:32px}\n#ing-hero > .e-con-inner{gap:0;padding-bottom:26px;border-bottom:1px solid #E9E6F6}\n#ing-hero .elementor-widget-shortcode{margin:0 0 9px}\n#ing-hero .elementor-widget-heading{margin:0 0 13px}\n#ing-hero .elementor-widget-text-editor{margin:0 0 24px}\n#ing-hero .elementor-widget-html{margin:0}\n.ing-hero-nav{display:flex;flex-wrap:wrap;gap:8px;margin:0}\n.ing-hero-nav a,.ing-hero-nav span{display:inline-block;padding:6px 14px;border-radius:999px;\n font-family:Poppins,sans-serif;font-size:13.5px;font-weight:500;line-height:1.25;white-space:nowrap;\n text-decoration:none;border:1px solid #EAE7F7;background:#fff;color:#5A6478;\n transition:border-color .15s,color .15s,background .15s}\n.ing-hero-nav a:hover{border-color:#895DF3;color:#895DF3;background:#FBFAFF}\n.ing-hero-nav span{background:#895DF3;border-color:#895DF3;color:#fff;cursor:default}\n.rank-math-breadcrumb{margin:0}\n.rank-math-breadcrumb p{margin:0;font-family:Poppins,sans-serif;font-size:13.5px;color:#8B93AE}\n.rank-math-breadcrumb a{color:#8B93AE;text-decoration:none}\n.rank-math-breadcrumb a:hover{color:#895DF3;text-decoration:underline}\n.rank-math-breadcrumb .last{color:#5A6478;font-weight:500}\n@media(max-width:767px){\n #ing-hero{margin-bottom:24px}\n #ing-hero > .e-con-inner{padding-bottom:20px}\n #ing-hero .elementor-widget-text-editor{margin-bottom:20px}\n .ing-hero-nav{flex-wrap:nowrap;overflow-x:auto;-webkit-overflow-scrolling:touch;\n  scrollbar-width:none;padding:0 16px 2px 0;margin-right:-16px}\n .ing-hero-nav::-webkit-scrollbar{display:none}\n .ing-hero-nav a,.ing-hero-nav span{flex:0 0 auto;font-size:13px;padding:6px 13px}\n}\n<\/style>\n<nav class=\"ing-hero-nav\" aria-label=\"Blog categories\"><a href=\"https:\/\/ingenio.la\/blog\/en\/\">All<\/a><span aria-current=\"page\">Digital Marketing<\/span><a href=\"https:\/\/ingenio.la\/blog\/en\/seo\/\">SEO<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/social-media\/\">Social Media<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/content-marketing\/\">Content Marketing<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/email-marketing\/\">Email Marketing<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/advertising\/\">Advertising<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/digital-business\/\">Digital Business<\/a><\/nav>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5dafad e-flex e-con-boxed e-con e-parent\" data-id=\"c5dafad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f0f3a elementor-widget elementor-widget-text-editor\" data-id=\"c7f0f3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Most digital marketing problems are not execution problems.<\/strong> They are decisions made once, early, and never revisited: who the customer is, which number counts as success, and what happens after someone shows interest.<\/p><p>What follows is how the blog organizes the subject, and where each piece sits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9704c02 e-flex e-con-boxed e-con e-parent\" data-id=\"9704c02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-482a9db elementor-widget elementor-widget-heading\" data-id=\"482a9db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Knowing who you are talking to<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b230c9 e-flex e-con-boxed e-con e-parent\" data-id=\"3b230c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bce3ee elementor-widget elementor-widget-text-editor\" data-id=\"3bce3ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Demographics describe people. Behaviour predicts them. The difference decides whether a campaign lands.<\/p><p>Splitting an audience by what people did rather than who they are is what <a href=\"https:\/\/ingenio.la\/blog\/en\/behavioral-segmentation\/\">behavioral segmentation<\/a> is for, and it is the one split that changes results reliably.<\/p><p>Underneath that sits the harder question of how a purchase gets decided at all. What research into <a href=\"https:\/\/ingenio.la\/blog\/en\/customer-shopping-behaviour\/\">customer shopping behaviour<\/a> actually established is narrower than the marketing literature claims, and more useful: a substantial part of a decision is settled before the buyer could give a reason for it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aacbde8 e-flex e-con-boxed e-con e-parent\" data-id=\"aacbde8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b050f8c elementor-widget elementor-widget-heading\" data-id=\"b050f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measuring what actually happened<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6f88b9 e-flex e-con-boxed e-con e-parent\" data-id=\"a6f88b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc511ad elementor-widget elementor-widget-text-editor\" data-id=\"fc511ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Two confusions account for most bad reporting. The first is treating appearances as people.<\/p><p><a href=\"https:\/\/ingenio.la\/blog\/en\/reach-vs-impressions\/\">Reach and impressions<\/a> get reported interchangeably and measure different things; when the two numbers diverge, the divergence is the finding.<\/p><p>The second is not knowing where anyone came from. <a href=\"https:\/\/ingenio.la\/blog\/en\/traffic-attribution\/\">Traffic attribution<\/a> is the unglamorous work of crossing two columns \u2014 where each visit originated and what it did \u2014 and it is where three common traps inflate every number in the report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54d6d61 e-flex e-con-boxed e-con e-parent\" data-id=\"54d6d61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79135cb elementor-widget elementor-widget-heading\" data-id=\"79135cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning attention into a contact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-445c581 e-flex e-con-boxed e-con e-parent\" data-id=\"445c581\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30984cc elementor-widget elementor-widget-text-editor\" data-id=\"30984cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Interest that does not leave an address behind is interest you cannot follow up. Which means a page whose only job is to collect one.<\/p><p>A <a href=\"https:\/\/ingenio.la\/blog\/en\/squeeze-page\/\">squeeze page<\/a> works because it is narrow: one objective, a headline carrying the whole offer, and a form asking only for what makes the next step possible. If a page has two goals it has none.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1380cb8 e-flex e-con-boxed e-con e-parent\" data-id=\"1380cb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcbb2c1 elementor-widget elementor-widget-heading\" data-id=\"bcbb2c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Following up without a person pressing send<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6182eaa e-flex e-con-boxed e-con e-parent\" data-id=\"6182eaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4611a84 elementor-widget elementor-widget-text-editor\" data-id=\"4611a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The follow-up most businesses intend to do is the one that never happens, because it depends on somebody remembering.<\/p><p><a href=\"https:\/\/ingenio.la\/blog\/en\/drip-marketing\/\">Drip marketing<\/a> moves that work into sequences triggered by what someone did. The return concentrates there for one reason: the message arrives while the intent is still live.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-823f5e1 e-flex e-con-boxed e-con e-parent\" data-id=\"823f5e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05e92ba elementor-widget elementor-widget-heading\" data-id=\"05e92ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Permission, and why it is a strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1af04ed e-flex e-con-boxed e-con e-parent\" data-id=\"1af04ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8e796 elementor-widget elementor-widget-text-editor\" data-id=\"ab8e796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>An audience that agreed to hear from you behaves differently from one that was acquired. The gap shows up in every metric and cannot be closed afterwards.<\/p><p>Treating <a href=\"https:\/\/ingenio.la\/blog\/en\/email-marketing-ethics\/\">permission as a strategy rather than a consent checkbox<\/a> is the difference between an asset that keeps working and a list that decays as fast as it was built.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bcf0f4 e-flex e-con-boxed e-con e-parent\" data-id=\"4bcf0f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bee0bfe elementor-widget elementor-widget-heading\" data-id=\"bee0bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Borrowing an audience, or building one<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7398f7d e-flex e-con-boxed e-con e-parent\" data-id=\"7398f7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2de91ad elementor-widget elementor-widget-text-editor\" data-id=\"2de91ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>There are two ways to reach people who do not know you, and they are not alternatives so much as different timescales.<\/p><p>Borrowing is faster. An <a href=\"https:\/\/ingenio.la\/blog\/en\/influencer-marketing-strategy\/\">influencer marketing strategy<\/a> buys access to a community somebody else assembled, and the deciding factor is audience alignment rather than follower count.<\/p><p>Building is slower and compounds. A <a href=\"https:\/\/ingenio.la\/blog\/en\/brand-community\/\">brand community<\/a> inverts the relationship: the members get value from each other and the brand hosts rather than performs, which is the opposite of renting attention indefinitely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d11c42 e-flex e-con-boxed e-con e-parent\" data-id=\"7d11c42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff9a8d4 elementor-widget elementor-widget-heading\" data-id=\"ff9a8d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing a network of locations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3500f8f e-flex e-con-boxed e-con e-parent\" data-id=\"3500f8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f61c42 elementor-widget elementor-widget-text-editor\" data-id=\"7f61c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The multi-location case has its own problem: consistency against local relevance, and the tension between them is structural rather than a failure of coordination.<\/p><p><a href=\"https:\/\/ingenio.la\/blog\/en\/franchise-marketing\/\">Franchise marketing<\/a> is where a new location has to join an existing brand without diluting it, and where central control and local autonomy have to be divided deliberately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5328ab e-flex e-con-boxed e-con e-parent\" data-id=\"a5328ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53e4e85 elementor-widget elementor-widget-heading\" data-id=\"53e4e85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8eddf3f e-flex e-con-boxed e-con e-parent\" data-id=\"8eddf3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5272b4b elementor-widget elementor-widget-text-editor\" data-id=\"5272b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Where should a small business start?<\/strong><br>With the channel it already half-owns. Usually that is the contact list, because it is the only audience nobody can take away.<\/p><p><strong>How much budget does this need?<\/strong><br>Less than the amount usually spent before the measurement is in place. Paid traffic with no attribution is a cost with no reading.<\/p><p><strong>Which metric matters most?<\/strong><br>The one tied to the objective named before the campaign ran. Choosing it afterwards is how reports become unfalsifiable.<\/p><p><strong>How long before any of it works?<\/strong><br>Paid shows within days and stops when the spending does. Organic and community compound over months and keep working after.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1234bd0 e-flex e-con-boxed e-con e-parent\" data-id=\"1234bd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4369d5f elementor-widget elementor-widget-heading\" data-id=\"4369d5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where digital marketing effort gets wasted<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87e3da5 e-flex e-con-boxed e-con e-parent\" data-id=\"87e3da5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce00d35 elementor-widget elementor-widget-text-editor\" data-id=\"ce00d35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Almost always in the same place: optimizing uniformly. Effort spread evenly across an audience lands mostly where it makes no difference, and the only fix is knowing which moments and which people are worth the spend.<\/p><p>Everything below is what the blog covers, by topic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8083d3b e-flex e-con-boxed e-con e-parent\" data-id=\"8083d3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68771c9 elementor-widget elementor-widget-heading\" data-id=\"68771c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital marketing articles on the blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e728049 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"e728049\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:52,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30393 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/en\/email-marketing-ethics\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"564\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/07\/marketing-de-permiso.jpg.webp\" class=\"attachment-full size-full wp-image-30394\" alt=\"White card with the word YES standing out on a pile of papers bearing the same word\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/07\/marketing-de-permiso.jpg.webp 800w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/07\/marketing-de-permiso-300x212.jpg.webp 300w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/07\/marketing-de-permiso-768x541.jpg.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Digital Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/en\/email-marketing-ethics\/\" >\n\t\t\t\tEmail Marketing Ethics: Permission as a Strategy, Not a Checkbox\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Email marketing ethics gets treated as compliance paperwork \u2014 a consent checkbox and a privacy link \u2014 when it is actually the<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/en\/email-marketing-ethics\/\" aria-label=\"Read more about Email Marketing Ethics: Permission as a Strategy, Not a Checkbox\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30397 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/en\/customer-shopping-behaviour\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-19-jun-2026-02_37_47-p.m.png\" class=\"attachment-full size-full wp-image-30398\" alt=\"Coffee cup seen from above turned into a fuel gauge on a red background\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-19-jun-2026-02_37_47-p.m.png 1672w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-19-jun-2026-02_37_47-p.m-300x169.png 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-19-jun-2026-02_37_47-p.m-1024x576.png 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-19-jun-2026-02_37_47-p.m-768x432.png 768w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-19-jun-2026-02_37_47-p.m-1536x864.png 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Digital Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/en\/customer-shopping-behaviour\/\" >\n\t\t\t\tCustomer Shopping Behaviour: What Neuroscience Actually Shows\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>What research into customer shopping behaviour has established is narrower than the marketing literature suggests, and more useful. Neuroscience can show which<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/en\/customer-shopping-behaviour\/\" aria-label=\"Read more about Customer Shopping Behaviour: What Neuroscience Actually Shows\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30383 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/en\/drip-marketing\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1456\" height=\"819\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/image-48.jpeg\" class=\"attachment-full size-full wp-image-30384\" alt=\"Hand holding a phone with a metrics dashboard in front of a laptop showing more charts\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/image-48.jpeg 1456w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/image-48-300x169.jpeg 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/image-48-1024x576.jpeg 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/image-48-768x432.jpeg 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Digital Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/en\/drip-marketing\/\" >\n\t\t\t\tDrip Marketing: How Automated Sequences Actually Work\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Drip marketing is the practice of sending a planned series of messages triggered by what someone does rather than by a date<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/en\/drip-marketing\/\" aria-label=\"Read more about Drip Marketing: How Automated Sequences Actually Work\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30229 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/en\/brand-community\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"625\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/07\/portada_que_es_una_comunidad_virtual.webp\" class=\"attachment-full size-full wp-image-30230\" alt=\"Video call showing a grid of participants while one of them gives a thumbs up\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/07\/portada_que_es_una_comunidad_virtual.webp 1250w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/07\/portada_que_es_una_comunidad_virtual-300x150.webp 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/07\/portada_que_es_una_comunidad_virtual-1024x512.webp 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/07\/portada_que_es_una_comunidad_virtual-768x384.webp 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Digital Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/en\/brand-community\/\" >\n\t\t\t\tBrand Community: How to Build One People Actually Use\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A brand community is a space a company runs where its customers talk to each other, not just to the company. That<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/en\/brand-community\/\" aria-label=\"Read more about Brand Community: How to Build One People Actually Use\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30185 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/en\/traffic-attribution\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2025\/08\/Fuentes-de-trafico.png\" class=\"attachment-full size-full wp-image-30186\" alt=\"Diagram of a website traffic sources: search engines, ads, social platforms and email\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2025\/08\/Fuentes-de-trafico.png 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2025\/08\/Fuentes-de-trafico-300x300.png 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2025\/08\/Fuentes-de-trafico-150x150.png 150w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2025\/08\/Fuentes-de-trafico-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Digital Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/en\/traffic-attribution\/\" >\n\t\t\t\tTraffic Attribution: Where Your Visitors Actually Came From\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Traffic attribution is the question of which channel gets credit when someone arrives at your site. It sounds like bookkeeping and it<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/en\/traffic-attribution\/\" aria-label=\"Read more about Traffic Attribution: Where Your Visitors Actually Came From\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30005 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/en\/reach-vs-impressions\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/08\/las-5-mejores-redes-sociales-para-negocios.jpg.webp\" class=\"attachment-full size-full wp-image-30006\" alt=\"Phone surrounded by social media icons and floating reactions on a yellow background\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/08\/las-5-mejores-redes-sociales-para-negocios.jpg.webp 1200w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/08\/las-5-mejores-redes-sociales-para-negocios-300x158.jpg.webp 300w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/08\/las-5-mejores-redes-sociales-para-negocios-1024x538.jpg.webp 1024w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/08\/las-5-mejores-redes-sociales-para-negocios-768x403.jpg.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Digital Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/en\/reach-vs-impressions\/\" >\n\t\t\t\tReach vs Impressions: What Each One Measures and Why They Differ\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Reach vs impressions is the comparison that trips up most people reading a social media report for the first time. The two<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/en\/reach-vs-impressions\/\" aria-label=\"Read more about Reach vs Impressions: What Each One Measures and Why They Differ\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30174 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/en\/squeeze-page\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1448\" height=\"1086\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/ChatGPT-Image-14-jul-2026-11_38_20-a.m.avif\" class=\"attachment-full size-full wp-image-30175\" alt=\"Landing page for a fashion store showing its headline, action buttons and products\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/ChatGPT-Image-14-jul-2026-11_38_20-a.m.avif 1448w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/ChatGPT-Image-14-jul-2026-11_38_20-a.m-300x225.avif 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/ChatGPT-Image-14-jul-2026-11_38_20-a.m-1024x768.avif 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/ChatGPT-Image-14-jul-2026-11_38_20-a.m-768x576.avif 768w\" sizes=\"(max-width: 1448px) 100vw, 1448px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Digital Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/en\/squeeze-page\/\" >\n\t\t\t\tSqueeze Page: What It Is and How to Build One That Converts\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A squeeze page is a landing page that has been stripped down until only one thing is left: a field for an<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/en\/squeeze-page\/\" aria-label=\"Read more about Squeeze Page: What It Is and How to Build One That Converts\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-29987 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/en\/franchise-marketing\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/Multiplica-el-Alcance-de-tu-Marca-con-Estrategias-de-Marketing-para-Franquicias.png\" class=\"attachment-full size-full wp-image-29989\" alt=\"Storefronts of a franchise network sharing the same branding\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/Multiplica-el-Alcance-de-tu-Marca-con-Estrategias-de-Marketing-para-Franquicias.png 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/Multiplica-el-Alcance-de-tu-Marca-con-Estrategias-de-Marketing-para-Franquicias-300x300.png 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/Multiplica-el-Alcance-de-tu-Marca-con-Estrategias-de-Marketing-para-Franquicias-150x150.png 150w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2024\/07\/Multiplica-el-Alcance-de-tu-Marca-con-Estrategias-de-Marketing-para-Franquicias-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Digital Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/en\/franchise-marketing\/\" >\n\t\t\t\tFranchise Marketing: Growing a Network Without Breaking the Brand\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Expanding through franchising lets a business replicate what already works in new locations while keeping the brand intact. Whether that expansion holds<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/en\/franchise-marketing\/\" aria-label=\"Read more about Franchise Marketing: Growing a Network Without Breaking the Brand\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-29990 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/en\/influencer-marketing-strategy\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/a-woman-holding-a-picture-of-a-man-scaled.jpeg\" class=\"attachment-full size-full wp-image-29992\" alt=\"Creator filming a product review with a phone on a tripod\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/a-woman-holding-a-picture-of-a-man-scaled.jpeg 2048w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/a-woman-holding-a-picture-of-a-man-240x300.jpeg 240w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/a-woman-holding-a-picture-of-a-man-819x1024.jpeg 819w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/a-woman-holding-a-picture-of-a-man-768x960.jpeg 768w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/a-woman-holding-a-picture-of-a-man-1229x1536.jpeg 1229w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/a-woman-holding-a-picture-of-a-man-1638x2048.jpeg 1638w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Digital Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/en\/influencer-marketing-strategy\/\" >\n\t\t\t\tInfluencer Marketing Strategy: How to Build One That Works\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>An influencer marketing strategy works by borrowing trust that somebody else spent years building. According to recent industry reporting, 86% of consumers<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/en\/influencer-marketing-strategy\/\" aria-label=\"Read more about Influencer Marketing Strategy: How to Build One That Works\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-29976 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/en\/behavioral-segmentation\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1841\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/people-standing-near-building-scaled.jpeg\" class=\"attachment-full size-full wp-image-29979\" alt=\"Four groups of shoppers separated into distinct market segments\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/people-standing-near-building-scaled.jpeg 2560w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/people-standing-near-building-300x216.jpeg 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/people-standing-near-building-1024x736.jpeg 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/people-standing-near-building-768x552.jpeg 768w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/people-standing-near-building-1536x1105.jpeg 1536w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/people-standing-near-building-2048x1473.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Digital Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/en\/behavioral-segmentation\/\" >\n\t\t\t\tBehavioral Segmentation and the Three Other Ways to Split a Market\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In marketing, understanding the types of segmentation is what separates a campaign that sells from one that burns budget. 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