{"id":30437,"date":"2026-10-11T04:24:47","date_gmt":"2026-10-11T02:24:47","guid":{"rendered":"https:\/\/ingenio.la\/blog\/?page_id=30437"},"modified":"2026-10-11T04:24:47","modified_gmt":"2026-10-11T02:24:47","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/ingenio.la\/blog\/en\/content-marketing\/","title":{"rendered":"Content Marketing: Making Things Worth Finding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30437\" class=\"elementor elementor-30437\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90d6918 e-flex e-con-boxed e-con e-parent\" data-id=\"90d6918\" data-element_type=\"container\" data-e-type=\"container\" id=\"ing-hero\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3af79f0 elementor-widget elementor-widget-shortcode\" data-id=\"3af79f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Blog<\/span><\/p><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0a5eb elementor-widget elementor-widget-heading\" data-id=\"fd0a5eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content Marketing: Making Things Worth Finding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6fddd0 elementor-widget elementor-widget-text-editor\" data-id=\"c6fddd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Choosing the format, writing the thing, and knowing which pieces earn their production cost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8409527 elementor-widget elementor-widget-html\" data-id=\"8409527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n\/* --- cabecera de pagina hub --- *\/\n#ing-hero{margin-bottom:32px}\n#ing-hero > .e-con-inner{gap:0;padding-bottom:26px;border-bottom:1px solid #E9E6F6}\n#ing-hero .elementor-widget-shortcode{margin:0 0 9px}\n#ing-hero .elementor-widget-heading{margin:0 0 13px}\n#ing-hero .elementor-widget-text-editor{margin:0 0 24px}\n#ing-hero .elementor-widget-html{margin:0}\n.ing-hero-nav{display:flex;flex-wrap:wrap;gap:8px;margin:0}\n.ing-hero-nav a,.ing-hero-nav span{display:inline-block;padding:6px 14px;border-radius:999px;\n font-family:Poppins,sans-serif;font-size:13.5px;font-weight:500;line-height:1.25;white-space:nowrap;\n text-decoration:none;border:1px solid #EAE7F7;background:#fff;color:#5A6478;\n transition:border-color .15s,color .15s,background .15s}\n.ing-hero-nav a:hover{border-color:#895DF3;color:#895DF3;background:#FBFAFF}\n.ing-hero-nav span{background:#895DF3;border-color:#895DF3;color:#fff;cursor:default}\n.rank-math-breadcrumb{margin:0}\n.rank-math-breadcrumb p{margin:0;font-family:Poppins,sans-serif;font-size:13.5px;color:#8B93AE}\n.rank-math-breadcrumb a{color:#8B93AE;text-decoration:none}\n.rank-math-breadcrumb a:hover{color:#895DF3;text-decoration:underline}\n.rank-math-breadcrumb .last{color:#5A6478;font-weight:500}\n@media(max-width:767px){\n #ing-hero{margin-bottom:24px}\n #ing-hero > .e-con-inner{padding-bottom:20px}\n #ing-hero .elementor-widget-text-editor{margin-bottom:20px}\n .ing-hero-nav{flex-wrap:nowrap;overflow-x:auto;-webkit-overflow-scrolling:touch;\n  scrollbar-width:none;padding:0 16px 2px 0;margin-right:-16px}\n .ing-hero-nav::-webkit-scrollbar{display:none}\n .ing-hero-nav a,.ing-hero-nav span{flex:0 0 auto;font-size:13px;padding:6px 13px}\n}\n<\/style>\n<nav class=\"ing-hero-nav\" aria-label=\"Blog categories\"><a href=\"https:\/\/ingenio.la\/blog\/en\/\">All<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/digital-marketing\/\">Digital Marketing<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/seo\/\">SEO<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/social-media\/\">Social Media<\/a><span aria-current=\"page\">Content Marketing<\/span><a href=\"https:\/\/ingenio.la\/blog\/en\/email-marketing\/\">Email Marketing<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/advertising\/\">Advertising<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/digital-business\/\">Digital Business<\/a><\/nav>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a46f5a0 e-flex e-con-boxed e-con e-parent\" data-id=\"a46f5a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4d28f elementor-widget elementor-widget-text-editor\" data-id=\"ce4d28f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Content marketing fails quietly.<\/strong> Nothing breaks; the work simply gets produced, published and ignored, and the reason is almost always a decision made before the writing started.<\/p><p>What follows is the sequence that decides whether a piece is worth making at all.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3ce1eb e-flex e-con-boxed e-con e-parent\" data-id=\"a3ce1eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-660ecd2 elementor-widget elementor-widget-heading\" data-id=\"660ecd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What it is, and what it is not<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-949296b e-flex e-con-boxed e-con e-parent\" data-id=\"949296b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf91be6 elementor-widget elementor-widget-text-editor\" data-id=\"bf91be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Content marketing is publishing something useful enough that people come looking for it. It is not advertising with a longer word count, and the distinction shows up in who initiates the contact.<\/p><p>The test is whether the piece would be worth reading from a brand the reader had never heard of. If not, it is a brochure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2e1675 e-flex e-con-boxed e-con e-parent\" data-id=\"a2e1675\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec71942 elementor-widget elementor-widget-heading\" data-id=\"ec71942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choosing the format before the idea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f201caf e-flex e-con-boxed e-con e-parent\" data-id=\"f201caf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac9081 elementor-widget elementor-widget-text-editor\" data-id=\"8ac9081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The format constrains the idea more than anyone admits. A thought that works as a short video does not survive as a carousel, and the same argument as an article needs a different structure again.<\/p><p>Which of the <a href=\"https:\/\/ingenio.la\/blog\/en\/types-of-social-media-content\/\">types of content works on which platform<\/a> is therefore the first decision, not the last.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-582690a e-flex e-con-boxed e-con e-parent\" data-id=\"582690a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea629f6 elementor-widget elementor-widget-heading\" data-id=\"ea629f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content that asks something<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46f0af3 e-flex e-con-boxed e-con e-parent\" data-id=\"46f0af3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9031f24 elementor-widget elementor-widget-text-editor\" data-id=\"9031f24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A piece that invites a reply earns data a view never does: who is paying attention, and what they actually want next.<\/p><p><a href=\"https:\/\/ingenio.la\/blog\/en\/interactive-posts-instagram\/\">Interactive posts<\/a> are the cheapest version of that, and the quality of the answers depends entirely on the quality of the question.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bec0fd e-flex e-con-boxed e-con e-parent\" data-id=\"9bec0fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efe4ca6 elementor-widget elementor-widget-heading\" data-id=\"efe4ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where AI tools help, and where they do not<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e1e9ee e-flex e-con-boxed e-con e-parent\" data-id=\"5e1e9ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0681557 elementor-widget elementor-widget-text-editor\" data-id=\"0681557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Generation is cheap now and judgment is not, which has made the editing stage the expensive part rather than the drafting.<\/p><p><a href=\"https:\/\/ingenio.la\/blog\/en\/ai-copywriting-tools\/\">What each AI copywriting tool is actually good at<\/a> matters more than which is best, because the useful ones cover a specific format fast and the cost of collecting too many is a stack nobody opens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d8af59 e-flex e-con-boxed e-con e-parent\" data-id=\"9d8af59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49fbcc9 elementor-widget elementor-widget-heading\" data-id=\"49fbcc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Writing the line that asks for the click<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e6c919 e-flex e-con-boxed e-con e-parent\" data-id=\"7e6c919\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eeb402 elementor-widget elementor-widget-text-editor\" data-id=\"9eeb402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every piece of content ends with a decision for the reader, and the few words that frame it carry disproportionate weight.<\/p><p><a href=\"https:\/\/ingenio.la\/blog\/en\/call-to-action-marketing-phrases\/\">Call to action phrases<\/a> work when they answer a question the reader has not asked out loud: why now, what if I am wrong, has anyone else chosen this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2bd0e7 e-flex e-con-boxed e-con e-parent\" data-id=\"d2bd0e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afd271b elementor-widget elementor-widget-heading\" data-id=\"afd271b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content that earns links<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85e1a37 e-flex e-con-boxed e-con e-parent\" data-id=\"85e1a37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e2cc5 elementor-widget elementor-widget-text-editor\" data-id=\"c3e2cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Some formats are built to be cited: original data, a tool, a study, a genuinely complete reference. Those are the pieces that keep earning after publication.<\/p><p>It is the overlap between content and <a href=\"https:\/\/ingenio.la\/blog\/en\/backlink-guide\/\">earning backlinks<\/a>, and the one tactic that still works reliably \u2014 because a page worth citing does the outreach on its own.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6498fee e-flex e-con-boxed e-con e-parent\" data-id=\"6498fee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b09d0c1 elementor-widget elementor-widget-heading\" data-id=\"b09d0c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trends against evergreen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09e4bb7 e-flex e-con-boxed e-con e-parent\" data-id=\"09e4bb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c981279 elementor-widget elementor-widget-text-editor\" data-id=\"c981279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A calendar made only of evergreen content is slow and safe. One made only of trends is busy and disposable. The mix is the decision.<\/p><p>Spotting <a href=\"https:\/\/ingenio.la\/blog\/en\/what-is-a-trending-topic\/\">a trending topic<\/a> early buys distribution a planned piece has to earn, and Google Trends is the one source that distinguishes a conversation from actual demand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08c4215 e-flex e-con-boxed e-con e-parent\" data-id=\"08c4215\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-618bde3 elementor-widget elementor-widget-heading\" data-id=\"618bde3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c1bda1 e-flex e-con-boxed e-con e-parent\" data-id=\"4c1bda1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3fb7b elementor-widget elementor-widget-text-editor\" data-id=\"3c3fb7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>How much content does this need?<\/strong><br>Fewer pieces, finished properly. Volume with no distribution plan is a cost with no return.<\/p><p><strong>How long should an article be?<\/strong><br>As long as the subject takes. Padding to a word count is more damaging than stopping early.<\/p><p><strong>Does AI-written content rank?<\/strong><br>Content ranks on whether it answers the query. How it was drafted matters less than whether anyone verified it.<\/p><p><strong>How soon does it work?<\/strong><br>Months, and unevenly. The piece that eventually carries the traffic is rarely the one that was expected to.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41cb78f e-flex e-con-boxed e-con e-parent\" data-id=\"41cb78f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a697c7 elementor-widget elementor-widget-heading\" data-id=\"4a697c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where content marketing stalls<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcae7ef e-flex e-con-boxed e-con e-parent\" data-id=\"fcae7ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b019d8 elementor-widget elementor-widget-text-editor\" data-id=\"7b019d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At distribution. Most calendars budget for production and nothing for getting the piece in front of anyone, which is why so much competent work has no audience.<\/p><p>Everything below is what the blog covers on the subject.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26440ca e-flex e-con-boxed e-con e-parent\" data-id=\"26440ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e284b4 elementor-widget elementor-widget-heading\" data-id=\"0e284b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content marketing articles on the blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba709f9 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"ba709f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:52,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30331 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/en\/types-of-social-media-content\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1456\" height=\"819\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/image-83.jpeg.webp\" class=\"attachment-full size-full wp-image-30332\" alt=\"Hands holding a phone with floating icons of the main social platforms\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/image-83.jpeg.webp 1456w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/image-83-300x169.jpeg.webp 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/image-83-1024x576.jpeg 1024w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/image-83-768x432.jpeg.webp 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Content Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/en\/types-of-social-media-content\/\" >\n\t\t\t\tTypes of Social Media Content That Work on Each Platform\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The types of social media content that work are not the same on every platform, and that is the whole problem. A<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/en\/types-of-social-media-content\/\" aria-label=\"Read more about Types of Social Media Content That Work on Each Platform\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30195 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/en\/ai-copywriting-tools\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1456\" height=\"819\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/image-95.jpeg.webp\" class=\"attachment-full size-full wp-image-30196\" alt=\"Phone showing an AI avatar tool used to generate video\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/image-95.jpeg.webp 1456w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/image-95-300x169.jpeg 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/image-95-1024x576.jpeg 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/image-95-768x432.jpeg 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Content Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/en\/ai-copywriting-tools\/\" >\n\t\t\t\tAI Copywriting Tools: What Each One Is Actually Good At\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>AI copywriting tools have stopped being a novelty and started being part of the stack, which means the useful question is no<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ingenio.la\/blog\/en\/ai-copywriting-tools\/\" aria-label=\"Read more about AI Copywriting Tools: What Each One Is Actually Good At\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-29983 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/en\/interactive-posts-instagram\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1456\" height=\"819\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/image-91.jpeg.webp\" class=\"attachment-full size-full wp-image-29986\" alt=\"Phone showing an Instagram Stories poll sticker with two options\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/image-91.jpeg.webp 1456w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/image-91-300x169.jpeg.webp 300w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/image-91-1024x576.jpeg.webp 1024w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/image-91-768x432.jpeg.webp 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Content Marketing<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/en\/interactive-posts-instagram\/\" >\n\t\t\t\tInteractive Posts on Instagram: Questions That Actually Get Answers\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Interactive posts open a door that a photo alone never does. 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