{"id":30439,"date":"2026-10-11T04:24:48","date_gmt":"2026-10-11T02:24:48","guid":{"rendered":"https:\/\/ingenio.la\/blog\/?page_id=30439"},"modified":"2026-10-11T04:24:48","modified_gmt":"2026-10-11T02:24:48","slug":"digital-business","status":"publish","type":"page","link":"https:\/\/ingenio.la\/blog\/en\/digital-business\/","title":{"rendered":"Digital Business: Building Something That Keeps Working"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30439\" class=\"elementor elementor-30439\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cde06f7 e-flex e-con-boxed e-con e-parent\" data-id=\"cde06f7\" data-element_type=\"container\" data-e-type=\"container\" id=\"ing-hero\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78f225d elementor-widget elementor-widget-shortcode\" data-id=\"78f225d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Blog<\/span><\/p><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad17744 elementor-widget elementor-widget-heading\" data-id=\"ad17744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital Business: Building Something That Keeps Working<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4356597 elementor-widget elementor-widget-text-editor\" data-id=\"4356597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reading the market, knowing the customer, and owning the channel that reaches them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05731cd elementor-widget elementor-widget-html\" data-id=\"05731cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n\/* --- cabecera de pagina hub --- *\/\n#ing-hero{margin-bottom:32px}\n#ing-hero > .e-con-inner{gap:0;padding-bottom:26px;border-bottom:1px solid #E9E6F6}\n#ing-hero .elementor-widget-shortcode{margin:0 0 9px}\n#ing-hero .elementor-widget-heading{margin:0 0 13px}\n#ing-hero .elementor-widget-text-editor{margin:0 0 24px}\n#ing-hero .elementor-widget-html{margin:0}\n.ing-hero-nav{display:flex;flex-wrap:wrap;gap:8px;margin:0}\n.ing-hero-nav a,.ing-hero-nav span{display:inline-block;padding:6px 14px;border-radius:999px;\n font-family:Poppins,sans-serif;font-size:13.5px;font-weight:500;line-height:1.25;white-space:nowrap;\n text-decoration:none;border:1px solid #EAE7F7;background:#fff;color:#5A6478;\n transition:border-color .15s,color .15s,background .15s}\n.ing-hero-nav a:hover{border-color:#895DF3;color:#895DF3;background:#FBFAFF}\n.ing-hero-nav span{background:#895DF3;border-color:#895DF3;color:#fff;cursor:default}\n.rank-math-breadcrumb{margin:0}\n.rank-math-breadcrumb p{margin:0;font-family:Poppins,sans-serif;font-size:13.5px;color:#8B93AE}\n.rank-math-breadcrumb a{color:#8B93AE;text-decoration:none}\n.rank-math-breadcrumb a:hover{color:#895DF3;text-decoration:underline}\n.rank-math-breadcrumb .last{color:#5A6478;font-weight:500}\n@media(max-width:767px){\n #ing-hero{margin-bottom:24px}\n #ing-hero > .e-con-inner{padding-bottom:20px}\n #ing-hero .elementor-widget-text-editor{margin-bottom:20px}\n .ing-hero-nav{flex-wrap:nowrap;overflow-x:auto;-webkit-overflow-scrolling:touch;\n  scrollbar-width:none;padding:0 16px 2px 0;margin-right:-16px}\n .ing-hero-nav::-webkit-scrollbar{display:none}\n .ing-hero-nav a,.ing-hero-nav span{flex:0 0 auto;font-size:13px;padding:6px 13px}\n}\n<\/style>\n<nav class=\"ing-hero-nav\" aria-label=\"Blog categories\"><a href=\"https:\/\/ingenio.la\/blog\/en\/\">All<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/digital-marketing\/\">Digital Marketing<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/seo\/\">SEO<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/social-media\/\">Social Media<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/content-marketing\/\">Content Marketing<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/email-marketing\/\">Email Marketing<\/a><a href=\"https:\/\/ingenio.la\/blog\/en\/advertising\/\">Advertising<\/a><span aria-current=\"page\">Digital Business<\/span><\/nav>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f6b375 e-flex e-con-boxed e-con e-parent\" data-id=\"3f6b375\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-050a0d7 elementor-widget elementor-widget-text-editor\" data-id=\"050a0d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>A digital business fails in a predictable order.<\/strong> Not from competition, usually, but from never establishing who the customer was, and from depending on a channel somebody else controls.<\/p><p>What follows is the sequence, in the order the decisions actually arrive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37bd671 e-flex e-con-boxed e-con e-parent\" data-id=\"37bd671\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7112632 elementor-widget elementor-widget-heading\" data-id=\"7112632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reading the market before entering it<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b437115 e-flex e-con-boxed e-con e-parent\" data-id=\"b437115\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c1cf4 elementor-widget elementor-widget-text-editor\" data-id=\"e1c1cf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The cheapest research available is already published: what the competition does, how often, and what the category responds to.<\/p><p>Analyzing a <a href=\"https:\/\/ingenio.la\/blog\/en\/competitors-social-media-strategy\/\">competitor&#8217;s strategy without copying it<\/a> is the distinction that matters \u2014 copying reproduces their mistakes with a delay, while reading tells you what the category rewards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fc557b e-flex e-con-boxed e-con e-parent\" data-id=\"9fc557b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2329f0 elementor-widget elementor-widget-heading\" data-id=\"d2329f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Knowing the customer concretely<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abb5465 e-flex e-con-boxed e-con e-parent\" data-id=\"abb5465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf1e69 elementor-widget elementor-widget-text-editor\" data-id=\"bcf1e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Our customer is anyone who needs this&#8221; is the sentence that precedes most failures. It produces messaging aimed at nobody.<\/p><p>Splitting the audience by what people did rather than who they are is what <a href=\"https:\/\/ingenio.la\/blog\/en\/behavioral-segmentation\/\">behavioral segmentation<\/a> provides, and it is the split that changes results. Behind it sits the harder question of how a purchase gets settled, where <a href=\"https:\/\/ingenio.la\/blog\/en\/customer-shopping-behaviour\/\">the useful finding<\/a> is that it is largely decided before the buyer could give a reason.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d08d2f8 e-flex e-con-boxed e-con e-parent\" data-id=\"d08d2f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d5df51 elementor-widget elementor-widget-heading\" data-id=\"1d5df51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The one channel you own<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52163d3 e-flex e-con-boxed e-con e-parent\" data-id=\"52163d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a31ac9d elementor-widget elementor-widget-text-editor\" data-id=\"a31ac9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every platform rents you an audience and can stop renting it. One channel does not.<\/p><p>For a small operation, <a href=\"https:\/\/ingenio.la\/blog\/en\/email-marketing-for-small-business\/\">which email campaigns actually pay<\/a> is the practical form of that question: a list of 500 people you can reach reliably is worth more than 5,000 followers you cannot.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-796bb08 e-flex e-con-boxed e-con e-parent\" data-id=\"796bb08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cde674 elementor-widget elementor-widget-heading\" data-id=\"4cde674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning interest into a contact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6d0c84 e-flex e-con-boxed e-con e-parent\" data-id=\"b6d0c84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc7289 elementor-widget elementor-widget-text-editor\" data-id=\"0fc7289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Traffic that leaves no address behind cannot be followed up, which makes the capture step the join between marketing and the business.<\/p><p>A <a href=\"https:\/\/ingenio.la\/blog\/en\/squeeze-page\/\">squeeze page<\/a> does that job by being narrow: one objective and nothing competing with it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c1705f e-flex e-con-boxed e-con e-parent\" data-id=\"9c1705f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9ab9a0 elementor-widget elementor-widget-heading\" data-id=\"c9ab9a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Knowing where the customers came from<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a215f6 e-flex e-con-boxed e-con e-parent\" data-id=\"2a215f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38c199d elementor-widget elementor-widget-text-editor\" data-id=\"38c199d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A business that cannot attribute its customers cannot decide where to spend next, which turns budget allocation into preference.<\/p><p><a href=\"https:\/\/ingenio.la\/blog\/en\/traffic-attribution\/\">Traffic attribution<\/a> comes down to crossing two columns \u2014 where each visit originated and what it did \u2014 and a channel bringing few visits and many conversations is worth more than one that fills the chart.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-597402e e-flex e-con-boxed e-con e-parent\" data-id=\"597402e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97f13e9 elementor-widget elementor-widget-heading\" data-id=\"97f13e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Growing by adding locations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0692a84 e-flex e-con-boxed e-con e-parent\" data-id=\"0692a84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-468e474 elementor-widget elementor-widget-text-editor\" data-id=\"468e474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Physical expansion brings a problem purely digital businesses never face: the same brand has to work in places with different competitors and different customers.<\/p><p><a href=\"https:\/\/ingenio.la\/blog\/en\/franchise-marketing\/\">Franchise marketing<\/a> is where central consistency and local relevance have to be divided deliberately, because the tension between them is structural rather than a coordination failure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b71c596 e-flex e-con-boxed e-con e-parent\" data-id=\"b71c596\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf4a8d elementor-widget elementor-widget-heading\" data-id=\"ccf4a8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An audience that belongs to the business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4412e5 e-flex e-con-boxed e-con e-parent\" data-id=\"a4412e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48d5e19 elementor-widget elementor-widget-text-editor\" data-id=\"48d5e19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The most durable asset a digital business can build is a group of customers who get value from each other.<\/p><p>A <a href=\"https:\/\/ingenio.la\/blog\/en\/brand-community\/\">brand community<\/a> inverts the usual relationship: the brand hosts rather than performs, and the result reaches everyone who joined rather than whoever an algorithm selects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a934dba e-flex e-con-boxed e-con e-parent\" data-id=\"a934dba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4a9ab elementor-widget elementor-widget-heading\" data-id=\"0f4a9ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ab0f7f e-flex e-con-boxed e-con e-parent\" data-id=\"4ab0f7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8736772 elementor-widget elementor-widget-text-editor\" data-id=\"8736772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>What should come first?<\/strong><br>Establishing who the customer is, specifically enough that it excludes people. Everything downstream depends on it.<\/p><p><strong>How much does starting cost?<\/strong><br>Less than it costs to start twice. Most of the expense in a failed launch is building before validating.<\/p><p><strong>When is a business ready to spend on ads?<\/strong><br>Once attribution exists. Paid traffic with no measurement is a cost with no reading.<\/p><p><strong>Which channel is most reliable?<\/strong><br>The owned one. Reach you rent can be reduced without warning; a contact list cannot.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e496f7c e-flex e-con-boxed e-con e-parent\" data-id=\"e496f7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58e76e9 elementor-widget elementor-widget-heading\" data-id=\"58e76e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where digital businesses actually fail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72ce6e0 e-flex e-con-boxed e-con e-parent\" data-id=\"72ce6e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29a1b40 elementor-widget elementor-widget-text-editor\" data-id=\"29a1b40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the gap between having traffic and knowing what to do with it. The businesses that survive are rarely the ones with the most visits; they are the ones that know which visits mattered and can reach those people again without permission from a platform.<\/p><p>Everything below is what the blog covers on the subject.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a75663d e-flex e-con-boxed e-con e-parent\" data-id=\"a75663d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f47e631 elementor-widget elementor-widget-heading\" data-id=\"f47e631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital business articles on the blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2119b71 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"2119b71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:52,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30388 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-business\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ingenio.la\/blog\/en\/competitors-social-media-strategy\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/Two-colleagues-collaborating-on-a-project-at-a-laptop-scaled.jpeg.webp\" class=\"attachment-full size-full wp-image-30389\" alt=\"Two colleagues collaborating on a project at a laptop\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/Two-colleagues-collaborating-on-a-project-at-a-laptop-scaled.jpeg.webp 2560w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/Two-colleagues-collaborating-on-a-project-at-a-laptop-300x169.jpeg.webp 300w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/Two-colleagues-collaborating-on-a-project-at-a-laptop-1024x576.jpeg.webp 1024w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/Two-colleagues-collaborating-on-a-project-at-a-laptop-768x432.jpeg.webp 768w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/Two-colleagues-collaborating-on-a-project-at-a-laptop-1536x864.jpeg.webp 1536w, https:\/\/ingenio.la\/blog\/wp-content\/smush-webp\/2026\/06\/Two-colleagues-collaborating-on-a-project-at-a-laptop-2048x1152.jpeg.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Digital Business<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ingenio.la\/blog\/en\/competitors-social-media-strategy\/\" >\n\t\t\t\tCompetitors Social Media Strategy: How to Analyze It Without Copying\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Reading a competitors social media strategy properly is less about what they post and more about what they have stopped posting. 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