{"id":23327,"date":"2025-07-24T14:53:44","date_gmt":"2025-07-24T14:53:44","guid":{"rendered":"https:\/\/ingenio.la\/?p=23327"},"modified":"2025-11-06T22:55:54","modified_gmt":"2025-11-06T21:55:54","slug":"facebook-ad-library-como-espiar-a-tu-competencia","status":"publish","type":"post","link":"https:\/\/ingenio.la\/blog\/facebook-ad-library-como-espiar-a-tu-competencia\/","title":{"rendered":"Facebook Ad Library: \u00bfC\u00f3mo espiar a tu competencia?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23327\" class=\"elementor elementor-23327\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e0285e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e0285e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38c8014\" data-id=\"38c8014\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e95afb3 elementor-widget elementor-widget-video\" data-id=\"e95afb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=QDryqF9sEOM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-998a9d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"998a9d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fc6c20\" data-id=\"5fc6c20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1190520 elementor-widget elementor-widget-text-editor\" data-id=\"1190520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En el mundo del marketing digital, <\/span><b>la informaci\u00f3n es poder<\/b><span style=\"font-weight: 400;\">. Y cuando se trata de publicidad en redes sociales, conocer qu\u00e9 tipo de anuncios est\u00e1n corriendo tus competidores puede marcar la diferencia.<\/span><\/p><p><span style=\"font-weight: 400;\">Ah\u00ed es donde entra <\/span><b>Facebook Ad Library<\/b><span style=\"font-weight: 400;\">, una herramienta gratuita de Meta que te permite <\/span><b>ver todos los anuncios activos<\/b><span style=\"font-weight: 400;\"> en Facebook e Instagram de cualquier p\u00e1gina, incluso si no sos parte de su audiencia.<\/span><\/p><p><span style=\"font-weight: 400;\">En este art\u00edculo te explicamos <\/span><b>qu\u00e9 es, c\u00f3mo funciona y c\u00f3mo pod\u00e9s usarla estrat\u00e9gicamente<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dc84b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dc84b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f17a61a\" data-id=\"f17a61a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a410336 elementor-widget elementor-widget-heading\" data-id=\"a410336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es Facebook Ad Library?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffbe50d elementor-widget elementor-widget-text-editor\" data-id=\"ffbe50d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1749\" data-end=\"1977\"><strong data-start=\"1749\" data-end=\"1772\">Facebook Ad Library<\/strong> (o <strong data-start=\"1776\" data-end=\"1810\">Biblioteca de Anuncios de Meta<\/strong>) es una plataforma que permite consultar los anuncios activos que una marca, empresa o figura p\u00fablica tiene actualmente publicados en Facebook, Instagram y Messenger.<\/p><p data-start=\"1979\" data-end=\"2097\">Fue creada con fines de <strong data-start=\"2003\" data-end=\"2033\">transparencia publicitaria<\/strong>, pero con el tiempo se convirti\u00f3 en una herramienta clave para:<\/p><ul data-start=\"2099\" data-end=\"2222\"><li data-start=\"2099\" data-end=\"2123\"><p data-start=\"2101\" data-end=\"2123\">Analizar competencia<\/p><\/li><li data-start=\"2124\" data-end=\"2147\"><p data-start=\"2126\" data-end=\"2147\">Detectar tendencias<\/p><\/li><li data-start=\"2148\" data-end=\"2176\"><p data-start=\"2150\" data-end=\"2176\">Inspirarse creativamente<\/p><\/li><li data-start=\"2177\" data-end=\"2222\"><p data-start=\"2179\" data-end=\"2222\">Validar ideas antes de invertir en anuncios<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faecbea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faecbea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5e8b57\" data-id=\"e5e8b57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a70b3d7 elementor-widget elementor-widget-heading\" data-id=\"a70b3d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 puedo ver dentro de Facebook Ad Library?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa6185 elementor-widget elementor-widget-text-editor\" data-id=\"6fa6185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2279\" data-end=\"2335\">Desde cualquier dispositivo y sin iniciar sesi\u00f3n, pod\u00e9s:<\/p><ul data-start=\"2337\" data-end=\"2633\"><li data-start=\"2337\" data-end=\"2386\"><p data-start=\"2339\" data-end=\"2386\">Ver todos los anuncios activos de una p\u00e1gina.<\/p><\/li><li data-start=\"2387\" data-end=\"2476\"><p data-start=\"2389\" data-end=\"2476\">Consultar el texto, im\u00e1genes, videos, CTA y plataforma (Facebook, Instagram o ambas).<\/p><\/li><li data-start=\"2477\" data-end=\"2523\"><p data-start=\"2479\" data-end=\"2523\">Saber desde cu\u00e1ndo est\u00e1 activo el anuncio.<\/p><\/li><li data-start=\"2524\" data-end=\"2570\"><p data-start=\"2526\" data-end=\"2570\">Filtrar por pa\u00eds, tipo de anuncio y fecha.<\/p><\/li><li data-start=\"2571\" data-end=\"2633\"><p data-start=\"2573\" data-end=\"2633\">Ver si est\u00e1n activos anuncios de temas sociales o pol\u00edticos.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4d64c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4d64c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-613f86c\" data-id=\"613f86c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e58176a elementor-widget elementor-widget-heading\" data-id=\"e58176a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 deber\u00edas usarla si hac\u00e9s marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2137634 elementor-widget elementor-widget-text-editor\" data-id=\"2137634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2689\" data-end=\"2826\">\ud83d\udc49 Porque te permite <strong data-start=\"2710\" data-end=\"2768\">ver qu\u00e9 est\u00e1n haciendo tus competidores en tiempo real<\/strong>, y <strong data-start=\"2772\" data-end=\"2825\">ajustar tus estrategias en base a lo que funciona<\/strong>.<\/p><p data-start=\"2828\" data-end=\"2854\">En Ingenio la usamos para:<\/p><p data-start=\"2856\" data-end=\"3138\">\u2705 Identificar qu\u00e9 formatos est\u00e1n usando otras marcas<br data-start=\"2908\" data-end=\"2911\" \/>\u2705 Ver qu\u00e9 ofertas o campa\u00f1as est\u00e1n activas en nuestro sector<br data-start=\"2971\" data-end=\"2974\" \/>\u2705 Inspirarnos para brainstormings creativos<br data-start=\"3017\" data-end=\"3020\" \/>\u2705 Analizar c\u00f3mo las marcas segmentan visual y verbalmente a su audiencia<br data-start=\"3092\" data-end=\"3095\" \/>\u2705 Evitar repetir ideas o campa\u00f1as ya vistas<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d6df83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d6df83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10aa11e\" data-id=\"10aa11e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b4118c elementor-widget elementor-widget-heading\" data-id=\"6b4118c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo acceder a Facebook Ad Library\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc1810 elementor-widget elementor-widget-text-editor\" data-id=\"fcc1810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3186\" data-end=\"3209\">Solo segu\u00ed estos pasos:<\/p><ol data-start=\"3211\" data-end=\"3521\"><li data-start=\"3211\" data-end=\"3303\"><p data-start=\"3214\" data-end=\"3303\">Entr\u00e1 a \ud83d\udc49 <a class=\"\" href=\"https:\/\/www.facebook.com\/ads\/library\" target=\"_blank\" rel=\"nofollow noopener\" data-start=\"3225\" data-end=\"3301\">https:\/\/www.facebook.com\/ads\/library<\/a><\/p><\/li><li data-start=\"3304\" data-end=\"3357\"><p data-start=\"3307\" data-end=\"3357\">Eleg\u00ed el pa\u00eds desde el cual quer\u00e9s ver anuncios.<\/p><\/li><li data-start=\"3358\" data-end=\"3422\"><p data-start=\"3361\" data-end=\"3422\">Escrib\u00ed el nombre de la p\u00e1gina o marca que quer\u00e9s analizar.<\/p><\/li><li data-start=\"3423\" data-end=\"3457\"><p data-start=\"3426\" data-end=\"3457\">Explor\u00e1 los anuncios activos.<\/p><\/li><li data-start=\"3458\" data-end=\"3521\"><p data-start=\"3461\" data-end=\"3521\">Us\u00e1 los filtros por plataforma, tipo de anuncio, fecha, etc.<\/p><\/li><\/ol><p data-start=\"3523\" data-end=\"3597\">\ud83d\udca1 <em data-start=\"3526\" data-end=\"3597\">Pod\u00e9s buscar tambi\u00e9n por palabra clave, no solo por nombre de p\u00e1gina.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-861e84f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"861e84f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-315d956\" data-id=\"315d956\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1221c0 elementor-widget elementor-widget-heading\" data-id=\"b1221c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Casos de uso reales (y muy \u00fatiles)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-152b3d2 elementor-widget elementor-widget-text-editor\" data-id=\"152b3d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><b>\ud83e\uddd0 Espiar a la competencia<\/b><\/h4><p><span style=\"font-weight: 400;\">\u00bfQuer\u00e9s saber si una tienda est\u00e1 haciendo descuentos agresivos o lanzando una nueva colecci\u00f3n? Con Facebook Ad Library pod\u00e9s saberlo <\/span><b>antes de que lo veas en tu feed<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h4><b>\ud83d\udca1 Inspirarte para tus propias campa\u00f1as<\/b><\/h4><p><span style=\"font-weight: 400;\">Si est\u00e1s estancado con ideas, es una gran herramienta para inspirarte viendo lo que otras marcas est\u00e1n probando.<\/span><\/p><h4><b>\ud83d\udcca Hacer benchmarks y estudios de mercado<\/b><\/h4><p><span style=\"font-weight: 400;\">Pod\u00e9s analizar c\u00f3mo var\u00edan los mensajes entre industrias, pa\u00edses o tipos de negocio.<\/span><\/p><h4 data-start=\"4127\" data-end=\"4172\">\ud83d\ude80 4. Medir la agresividad publicitaria<\/h4><p data-start=\"4173\" data-end=\"4298\">\u00bfTu competencia est\u00e1 pautando mucho? \u00bfCu\u00e1ntos anuncios tienen activos? \u00bfUsan promociones, testimonios, campa\u00f1as de temporada?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-044e506 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"044e506\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f9cc03\" data-id=\"3f9cc03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48dc8ce elementor-widget elementor-widget-heading\" data-id=\"48dc8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Buenas pr\u00e1cticas al usar Facebook Ad Library\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6907423 elementor-widget elementor-widget-text-editor\" data-id=\"6907423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"4354\" data-end=\"4423\"><p data-start=\"4356\" data-end=\"4423\"><strong data-start=\"4356\" data-end=\"4369\">No copies<\/strong>: usalo como fuente de inspiraci\u00f3n, no como maqueta.<\/p><\/li><li data-start=\"4424\" data-end=\"4513\"><p data-start=\"4426\" data-end=\"4513\"><strong data-start=\"4426\" data-end=\"4450\">Document\u00e1 lo que ves<\/strong>: tom\u00e1 capturas o arm\u00e1 una carpeta de anuncios que te gusten.<\/p><\/li><li data-start=\"4514\" data-end=\"4580\"><p data-start=\"4516\" data-end=\"4580\"><strong data-start=\"4516\" data-end=\"4543\">Revisalo con frecuencia<\/strong>: muchas campa\u00f1as duran pocos d\u00edas.<\/p><\/li><li data-start=\"4581\" data-end=\"4681\"><p data-start=\"4583\" data-end=\"4681\"><strong data-start=\"4583\" data-end=\"4616\">Us\u00e1 filtros por pa\u00eds o idioma<\/strong> para ver c\u00f3mo se adapta un mismo mensaje a distintos mercados.<\/p><\/li><li data-start=\"4682\" data-end=\"4767\"><p data-start=\"4684\" data-end=\"4767\"><strong data-start=\"4684\" data-end=\"4721\">Integralo en tu an\u00e1lisis de marca<\/strong>: que sea parte de tu proceso de benchmarking.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bf9f58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bf9f58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d448a8f\" data-id=\"d448a8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-279499d elementor-widget elementor-widget-heading\" data-id=\"279499d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo aprovechar Facebook Ad Library al m\u00e1ximo?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65800b2 elementor-widget elementor-widget-text-editor\" data-id=\"65800b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5233\" data-end=\"5333\">En <em data-start=\"5236\" data-end=\"5245\">Ingenio<\/em>, te recomendamos usarla como parte de un enfoque m\u00e1s amplio de an\u00e1lisis digital. Pod\u00e9s:<\/p><ul data-start=\"5335\" data-end=\"5691\"><li data-start=\"5335\" data-end=\"5425\"><p data-start=\"5337\" data-end=\"5425\">Complementarla con herramientas como <strong data-start=\"5374\" data-end=\"5422\">SimilarWeb, Google Trends o Meta Ads Manager<\/strong>.<\/p><\/li><li data-start=\"5426\" data-end=\"5518\"><p data-start=\"5428\" data-end=\"5518\">Analizar patrones de lanzamiento: \u00bftu competencia lanza campa\u00f1as cada semana o cada mes?<\/p><\/li><li data-start=\"5519\" data-end=\"5601\"><p data-start=\"5521\" data-end=\"5601\">Comparar campa\u00f1as locales vs. internacionales si trabaj\u00e1s con marcas globales.<\/p><\/li><li data-start=\"5602\" data-end=\"5691\"><p data-start=\"5604\" data-end=\"5691\"><strong data-start=\"5604\" data-end=\"5660\">Guardar ideas para tus propias campa\u00f1as de temporada<\/strong> (Black Friday, Navidad, etc.).<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1b1284 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1b1284\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a6bacd\" data-id=\"6a6bacd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-252c037 elementor-widget elementor-widget-heading\" data-id=\"252c037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Una herramienta imprescindible para cualquier marketer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61c2045 elementor-widget elementor-widget-text-editor\" data-id=\"61c2045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5769\" data-end=\"5975\"><strong data-start=\"5769\" data-end=\"5824\">Facebook Ad Library es simple, gratuita y poderosa.<\/strong><br data-start=\"5824\" data-end=\"5827\" \/>No necesit\u00e1s ser experto para usarla, y puede darte una ventaja estrat\u00e9gica clara a la hora de crear campa\u00f1as m\u00e1s creativas, diferentes y efectivas.<\/p><p data-start=\"5977\" data-end=\"6149\">Ya seas emprendedor, estudiante de marketing, freelancer o parte de una agencia, <strong data-start=\"6058\" data-end=\"6148\">ten\u00e9s en tus manos una herramienta que antes solo ten\u00edan los grandes equipos de medios<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de0b3f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de0b3f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9c4062\" data-id=\"b9c4062\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dafb497 elementor-widget elementor-widget-heading\" data-id=\"dafb497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Una herramienta imprescindible para cualquier marketer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e027b50 elementor-widget elementor-widget-text-editor\" data-id=\"e027b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5769\" data-end=\"5975\"><strong data-start=\"5769\" data-end=\"5824\">Facebook Ad Library es simple, gratuita y poderosa.<\/strong><br data-start=\"5824\" data-end=\"5827\" \/>No necesit\u00e1s ser experto para usarla, y puede darte una ventaja estrat\u00e9gica clara a la hora de crear campa\u00f1as m\u00e1s creativas, diferentes y efectivas.<\/p><p data-start=\"5977\" data-end=\"6149\">Ya seas emprendedor, estudiante de marketing, freelancer o parte de una agencia, <strong data-start=\"6058\" data-end=\"6148\">ten\u00e9s en tus manos una herramienta que antes solo ten\u00edan los grandes equipos de medios<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb5d5e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb5d5e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b67aadc\" data-id=\"b67aadc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1bb6f5 elementor-widget elementor-widget-heading\" data-id=\"e1bb6f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfQuer\u00e9s crear campa\u00f1as con estrategia, creatividad y datos reales?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abb7dff elementor-widget elementor-widget-text-editor\" data-id=\"abb7dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6228\" data-end=\"6302\">En <em data-start=\"6231\" data-end=\"6240\">Ingenio<\/em> usamos herramientas como Facebook Ad Library para ayudarte a:<\/p><p data-start=\"6304\" data-end=\"6399\">\u2705 Entender tu mercado<br data-start=\"6325\" data-end=\"6328\" \/>\u2705 Diferenciar tu marca<br data-start=\"6350\" data-end=\"6353\" \/>\u2705 Lanzar campa\u00f1as con direcci\u00f3n, no con suerte<\/p><p data-start=\"6304\" data-end=\"6399\"><span style=\"font-weight: 400;\"> \ud83d\udce9<\/span><a href=\"https:\/\/ingenio.la\/contacto\/\"> <span style=\"font-weight: 400;\">Contactanos aqu\u00ed<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En el mundo del marketing digital, la informaci\u00f3n es poder. Y cuando se trata de publicidad en redes sociales, conocer qu\u00e9 tipo de anuncios est\u00e1n corriendo tus competidores puede marcar la diferencia. Ah\u00ed es donde entra Facebook Ad Library, una herramienta gratuita de Meta que te permite ver todos los anuncios activos en Facebook e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-23327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"_links":{"self":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts\/23327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/comments?post=23327"}],"version-history":[{"count":2,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts\/23327\/revisions"}],"predecessor-version":[{"id":24197,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts\/23327\/revisions\/24197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/media\/24138"}],"wp:attachment":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/media?parent=23327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/categories?post=23327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/tags?post=23327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}