{"id":23401,"date":"2025-08-01T19:47:08","date_gmt":"2025-08-01T19:47:08","guid":{"rendered":"https:\/\/ingenio.la\/?p=23401"},"modified":"2026-04-11T16:20:05","modified_gmt":"2026-04-11T14:20:05","slug":"como-poner-mi-negocio-en-google-maps","status":"publish","type":"post","link":"https:\/\/ingenio.la\/blog\/como-poner-mi-negocio-en-google-maps\/","title":{"rendered":"C\u00f3mo poner mi negocio en Google Maps y aparecer en b\u00fasquedas locales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23401\" class=\"elementor elementor-23401\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dabb52a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dabb52a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58c57ca\" data-id=\"58c57ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2988fd6 elementor-widget elementor-widget-text-editor\" data-id=\"2988fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfBuscaste alguna vez \u201cferreter\u00eda cerca de m\u00ed\u201d o \u201cpsic\u00f3logo en Tegucigalpa\u201d y te aparecieron negocios en Google Maps con rese\u00f1as, fotos y horarios?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Tu negocio tambi\u00e9n puede estar ah\u00ed. Y lo mejor: <\/span><b>es gratis<\/b><span style=\"font-weight: 400;\"> y pod\u00e9s hacerlo en pocos minutos.<\/span><\/p><p><span style=\"font-weight: 400;\">En esta gu\u00eda de <\/span><i><span style=\"font-weight: 400;\">Ingenio<\/span><\/i><span style=\"font-weight: 400;\"> te explicamos <\/span><b>c\u00f3mo poner tu negocio en Google Maps paso a paso<\/b><span style=\"font-weight: 400;\">, para que m\u00e1s personas te encuentren, te contacten y te elijan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c3afbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c3afbb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91f3356\" data-id=\"91f3356\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ea735a elementor-widget elementor-widget-heading\" data-id=\"1ea735a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 deber\u00eda poner mi negocio en Google Maps?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00a74d7 elementor-widget elementor-widget-text-editor\" data-id=\"00a74d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Porque cuando alguien busca un servicio o producto cerca, <\/span><b>los resultados de Google Maps aparecen primero<\/b><span style=\"font-weight: 400;\">. Y estar ah\u00ed te permite:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumentar tu visibilidad online.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recibir m\u00e1s llamadas, mensajes o visitas.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ganar confianza con rese\u00f1as reales.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mostrar fotos, ubicaci\u00f3n, horarios y servicios.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Hoy en d\u00eda, <\/span><b>no estar en Google Maps es como no existir digitalmente.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df7906f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df7906f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd32644\" data-id=\"bd32644\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de56b97 elementor-widget elementor-widget-heading\" data-id=\"de56b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paso 1: Crear un perfil en Google Business Profile\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed8719 elementor-widget elementor-widget-text-editor\" data-id=\"aed8719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google Maps se alimenta de perfiles de negocio creados desde esta herramienta.<\/span><\/p><h3><b>Segu\u00ed estos pasos:<\/b><\/h3><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ingres\u00e1 a\u00a0 https:\/\/www.google.com\/business\/<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hac\u00e9 clic en <\/span><b>\u201cGestionar ahora\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inici\u00e1 sesi\u00f3n con tu cuenta de Gmail.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coloc\u00e1 el <\/span><b>nombre de tu negocio<\/b><span style=\"font-weight: 400;\"> tal como quer\u00e9s que aparezca.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eleg\u00ed una <\/span><b>categor\u00eda que lo describa<\/b><span style=\"font-weight: 400;\"> (ej. restaurante, consultorio m\u00e9dico, tienda de ropa, etc.).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indic\u00e1 si ten\u00e9s <\/span><b>una direcci\u00f3n f\u00edsica<\/b><span style=\"font-weight: 400;\"> (para que aparezca en el mapa).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si hac\u00e9s entregas o visitas a domicilio, pod\u00e9s indicar la <\/span><b>zona de servicio<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agreg\u00e1 tu <\/span><b>tel\u00e9fono, sitio web y horarios<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4141bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4141bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f103c93\" data-id=\"f103c93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbe027d elementor-widget elementor-widget-heading\" data-id=\"fbe027d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paso 2: Verificar tu negocio\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e23ccf elementor-widget elementor-widget-text-editor\" data-id=\"5e23ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para que Google confirme que el negocio es tuyo, deber\u00e1s <\/span><b>verificarlo<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h3><b>Opciones de verificaci\u00f3n:<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Por correo postal<\/b><span style=\"font-weight: 400;\">: te env\u00edan una tarjeta con un c\u00f3digo (puede tardar unos d\u00edas).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Por tel\u00e9fono o email<\/b><span style=\"font-weight: 400;\"> (si est\u00e1 disponible para tu negocio).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Por video o videollamada<\/b><span style=\"font-weight: 400;\">: mostrando tu local, r\u00f3tulo o herramientas.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><i><span style=\"font-weight: 400;\">Sin este paso, no aparecer\u00e1s en el mapa.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ceba312 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ceba312\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d0dc36\" data-id=\"7d0dc36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eef374b elementor-widget elementor-widget-heading\" data-id=\"eef374b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paso 3: Completar y optimizar tu perfil\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea9d39 elementor-widget elementor-widget-text-editor\" data-id=\"5ea9d39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Una vez verificado, es hora de <\/span><b>dejar tu perfil impecable<\/b><span style=\"font-weight: 400;\"> para atraer m\u00e1s clientes:<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udcf8 Sub\u00ed fotos reales del local, productos o equipo.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \ud83d\udcdd Escrib\u00ed una descripci\u00f3n clara, con palabras clave locales (ej. \u201codont\u00f3logo en San Pedro Sula\u201d).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \ud83d\udd52 Configur\u00e1 horarios correctos y d\u00edas festivos.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \ud83d\udccc Activ\u00e1 los mensajes desde Google Maps.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \ud83c\udf1f Incentiv\u00e1 a tus clientes a dejar rese\u00f1as.<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49 Cuanto m\u00e1s completo est\u00e9 tu perfil, <\/span><b>mejor te posiciona Google en los resultados.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fedb7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fedb7e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caa2a2d\" data-id=\"caa2a2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b2e22d elementor-widget elementor-widget-heading\" data-id=\"2b2e22d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1ndo empieza a aparecer mi negocio en Google Maps?\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71fadf2 elementor-widget elementor-widget-text-editor\" data-id=\"71fadf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Una vez que complet\u00e1s y verific\u00e1s el perfil, <\/span><b>pod\u00e9s aparecer en 24 a 72 horas<\/b><span style=\"font-weight: 400;\">. Al principio quiz\u00e1s no est\u00e9s en los primeros lugares, pero con el tiempo, buenas rese\u00f1as y actividad constante, pod\u00e9s subir posiciones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b194fe4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b194fe4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9cbbf7\" data-id=\"e9cbbf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b38753d elementor-widget elementor-widget-heading\" data-id=\"b38753d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 m\u00e1s puedo hacer para destacar?\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ec04e elementor-widget elementor-widget-text-editor\" data-id=\"28ec04e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publicar novedades, promociones o eventos desde tu perfil.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responder a todas las rese\u00f1as (positivas y negativas).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conectar tu perfil con campa\u00f1as de Google Ads.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Medir estad\u00edsticas: cu\u00e1ntos clics, llamadas, visitas recib\u00eds.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e813c04 elementor-widget elementor-widget-text-editor\" data-id=\"e813c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si te est\u00e1s preguntando <\/span><b>c\u00f3mo poner mi negocio en Google Maps<\/b><span style=\"font-weight: 400;\">, ahora ya ten\u00e9s la respuesta paso a paso.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Es un proceso sencillo, gratuito y esencial para mejorar tu presencia digital local.<\/span><\/p><p><span style=\"font-weight: 400;\">En <\/span><i><span style=\"font-weight: 400;\">Ingenio<\/span><\/i><span style=\"font-weight: 400;\"> ayudamos a negocios como el tuyo a <\/span><b>destacar en Google<\/b><span style=\"font-weight: 400;\">, aparecer en los primeros lugares y convertir b\u00fasquedas en clientes reales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c47d0d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c47d0d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7523a4b\" data-id=\"7523a4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34aab3e elementor-widget elementor-widget-heading\" data-id=\"34aab3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\ud83d\udccd \u00bfQuer\u00e9s que lo hagamos por vos o te asesoremos paso a paso?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa16721 elementor-widget elementor-widget-text-editor\" data-id=\"aa16721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\ud83d\udc49 <a href=\"https:\/\/ingenio.la\/#contacto\">Contactanos\u00a0<\/a><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> y empecemos a posicionar tu negocio como se merece.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfBuscaste alguna vez \u201cferreter\u00eda cerca de m\u00ed\u201d o \u201cpsic\u00f3logo en Tegucigalpa\u201d y te aparecieron negocios en Google Maps con rese\u00f1as, fotos y horarios? Tu negocio tambi\u00e9n puede estar ah\u00ed. Y lo mejor: es gratis y pod\u00e9s hacerlo en pocos minutos. En esta gu\u00eda de Ingenio te explicamos c\u00f3mo poner tu negocio en Google Maps paso [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-23401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts\/23401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/comments?post=23401"}],"version-history":[{"count":7,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts\/23401\/revisions"}],"predecessor-version":[{"id":24625,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts\/23401\/revisions\/24625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/media\/15849"}],"wp:attachment":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/media?parent=23401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/categories?post=23401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/tags?post=23401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}