{"id":29976,"date":"2026-10-11T04:24:49","date_gmt":"2026-10-11T02:24:49","guid":{"rendered":"https:\/\/ingenio.la\/blog\/?p=29976"},"modified":"2026-10-11T04:24:49","modified_gmt":"2026-10-11T02:24:49","slug":"behavioral-segmentation","status":"publish","type":"post","link":"https:\/\/ingenio.la\/blog\/en\/behavioral-segmentation\/","title":{"rendered":"Behavioral Segmentation and the Three Other Ways to Split a Market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29976\" class=\"elementor elementor-29976\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf9171 e-con-full e-flex e-con e-parent\" data-id=\"dbf9171\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04250e9 elementor-widget elementor-widget-text-editor\" data-id=\"04250e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >In marketing, understanding the types of segmentation is what separates a campaign that sells from one that burns budget. Behavioral segmentation, the kind based on what people actually do rather than who they are, tends to be the most useful of the four.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2033cf8 elementor-widget elementor-widget-text-editor\" data-id=\"2033cf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Close to 80% of marketing return on investment comes from well-segmented campaigns. This guide covers the four types, which one fits which business, and how to tell whether a segment is worth the effort.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2434a49 elementor-widget elementor-widget-text-editor\" data-id=\"2434a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Segmentation is not theory. It is the practical difference between a message that lands and one that gets deleted unread.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc61372 elementor-widget elementor-widget-heading\" data-id=\"cc61372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Segmentation Decides the Outcome of a Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9203438 aligncenter size-large wp-image-26739 elementor-widget elementor-widget-image\" data-id=\"9203438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/top-view-mall-interior-photo-1024x768.jpeg\" class=\"attachment-large size-large wp-image-29977\" alt=\"Marketing team reviewing audience segments on a screen\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/top-view-mall-interior-photo-1024x768.jpeg 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/top-view-mall-interior-photo-300x225.jpeg 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/top-view-mall-interior-photo-768x576.jpeg 768w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/top-view-mall-interior-photo-1536x1152.jpeg 1536w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/top-view-mall-interior-photo-2048x1536.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba59cff elementor-widget elementor-widget-text-editor\" data-id=\"ba59cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Segmenting an audience correctly is often the difference between a campaign that works and one that does not. Strategies that ignore the specific needs of each customer group lose relevance fast.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1d6ba elementor-widget elementor-widget-text-editor\" data-id=\"8e1d6ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >One figure makes the point: close to <strong>80%<\/strong> of marketing return on investment comes from segmented campaigns. Sending the same message to an entire contact list leaves a great deal of money on the table.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2c15b7 elementor-widget elementor-widget-text-editor\" data-id=\"b2c15b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Buyers look for relevance. <strong>34%<\/strong> say they would promote a brand that offers content matched to their interests, and that only happens with segmentation behind it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94bdebd elementor-widget elementor-widget-text-editor\" data-id=\"94bdebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >The short version:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c777d8 elementor-widget elementor-widget-text-editor\" data-id=\"8c777d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul ><li>Segmentation is the backbone of any effective marketing strategy.<\/li><li>People only consider brands that show they understand them: <strong>79%<\/strong> of Americans say so.<\/li><li>Segmenting replaces guessing with communication that actually connects.<\/li><li>Selling to everyone is the fastest route to selling to no one.<\/li><li>It concentrates time and budget on the groups with real potential.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00b83eb elementor-widget elementor-widget-heading\" data-id=\"00b83eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Market Segmentation Is and What It Is For<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79aa3ef elementor-widget elementor-widget-text-editor\" data-id=\"79aa3ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Segmentation is the practice of dividing buyers into groups that share characteristics. Philip Kotler framed it as the way to understand customers in depth: their motivations and their needs, not only their demographics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96245f elementor-widget elementor-widget-text-editor\" data-id=\"c96245f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >It exists so that a company stops treating every customer as the same person. A workable segment meets four conditions:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195bff6 elementor-widget elementor-widget-text-editor\" data-id=\"195bff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul ><li><strong>Measurable:<\/strong> you can size it.<\/li><li><strong>Accessible:<\/strong> you can reach it.<\/li><li><strong>Substantial:<\/strong> it is profitable.<\/li><li><strong>Actionable:<\/strong> it responds to campaigns.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f7caa elementor-widget elementor-widget-text-editor\" data-id=\"61f7caa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >In practice, segmenting means grouping prospects and customers by concrete data: location, age, buying behavior, interests, or how much they interact with the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92618a8 elementor-widget elementor-widget-text-editor\" data-id=\"92618a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >When the ideal customer is clear, everything downstream improves. Messages get more relevant, campaigns convert better, and the relationship strengthens. Good segmentation also surfaces openings that competitors have not noticed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b368c elementor-widget elementor-widget-heading\" data-id=\"c2b368c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segment vs. Niche: The Difference That Changes the Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09cf32b elementor-widget elementor-widget-text-editor\" data-id=\"09cf32b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Telling a segment from a niche matters more than the vocabulary suggests. The two get used interchangeably, and the confusion leads to the wrong strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2bb2e elementor-widget elementor-widget-text-editor\" data-id=\"1b2bb2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >A <strong>segment<\/strong> is a broad group of consumers who share characteristics: people aged 18 to 25 living in large cities, for instance. A <strong>niche<\/strong> is a narrower slice inside that segment, such as vegan college students aged 18 to 25 looking for healthy fast food.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c25ad29 elementor-widget elementor-widget-text-editor\" data-id=\"c25ad29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >The difference is size and specialization. A segment is larger and crowded. A niche is smaller but answers a specific need that few others address.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89a551e elementor-widget elementor-widget-text-editor\" data-id=\"89a551e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Working with segments means dividing the market and designing general strategies for each group: high potential volume, but broader marketing costs. Entering a niche means finding a specific opening where differentiation is possible, with less competition and a smaller market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f5f04b elementor-widget elementor-widget-text-editor\" data-id=\"6f5f04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >A segment can be profitable through volume. A niche can be more profitable still when the need is clear and the offer is hard to copy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7580e elementor-widget elementor-widget-text-editor\" data-id=\"5b7580e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p ><strong>The distinction decides whether a business should aim at a broad market with a general offer or specialize in solving one very specific problem.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b05ff elementor-widget elementor-widget-text-editor\" data-id=\"21b05ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Many companies start by dominating a niche and expand into broader segments later, once they have a loyal base and know the market well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfa994a elementor-widget elementor-widget-text-editor\" data-id=\"bfa994a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<table style=\"border: 1px solid #000\"><tbody><tr><th>Characteristic<\/th><th>Segment<\/th><\/tr><tr><td>Size<\/td><td>Large or medium<\/td><\/tr><tr><td>Competition<\/td><td>High<\/td><\/tr><tr><td>Profitability<\/td><td>High through volume<\/td><\/tr><tr><td>Focus<\/td><td>General strategies<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fea24c elementor-widget elementor-widget-heading\" data-id=\"6fea24c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of Market Segmentation: Demographic, Geographic, Psychographic, and Behavioral Segmentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0a57b elementor-widget elementor-widget-text-editor\" data-id=\"cb0a57b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Four main types cover most of what a business needs. Each looks at customers from a different angle, and each supports a different kind of decision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da82762 elementor-widget elementor-widget-heading\" data-id=\"da82762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Demographic segmentation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbc025 elementor-widget elementor-widget-text-editor\" data-id=\"3dbc025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >The most basic and the most common. It groups people by <strong>age<\/strong>, <strong>gender<\/strong>, <strong>education<\/strong>, <strong>income<\/strong>, and <strong>occupation<\/strong>. A product aimed at older adults needs a different message than one aimed at students.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7195941 elementor-widget elementor-widget-heading\" data-id=\"7195941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Geographic segmentation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2fa520 elementor-widget elementor-widget-text-editor\" data-id=\"e2fa520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >This splits the market by physical location: <strong>country<\/strong>, <strong>region<\/strong>, <strong>city<\/strong>, even <strong>climate<\/strong>. It matters whenever the product depends on local conditions. Winter coats do not sell the same way in Miami and in Chicago.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abfa2f9 elementor-widget elementor-widget-heading\" data-id=\"abfa2f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Psychographic segmentation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ae667 elementor-widget elementor-widget-text-editor\" data-id=\"91ae667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >This one looks at lifestyle, <strong>values<\/strong>, <strong>interests<\/strong>, and <strong>personality<\/strong>. It is where a company stops selling a product and starts offering something that matches what the audience cares about, which builds a stronger emotional connection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85be70f elementor-widget elementor-widget-heading\" data-id=\"85be70f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Behavioral segmentation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506a7fd elementor-widget elementor-widget-text-editor\" data-id=\"506a7fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Behavioral segmentation groups people by what they actually do: <strong>usage frequency<\/strong>, <strong>loyalty<\/strong>, <strong>price sensitivity<\/strong>, and the <strong>benefits they are looking for<\/strong>. It is the basis of loyalty programs and of offers tailored to how someone already interacts with the brand, which is why it tends to outperform the other three on conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a2e42 elementor-widget elementor-widget-text-editor\" data-id=\"d7a2e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<table style=\"border: 1px solid #000\"><tbody><tr><th>Type of segmentation<\/th><th>Main characteristics<\/th><\/tr><tr><td>Demographic<\/td><td>Age, gender, income, education, occupation.<\/td><\/tr><tr><td>Geographic<\/td><td>Physical location, climate, region.<\/td><\/tr><tr><td>Psychographic<\/td><td>Lifestyle, values, interests, personality.<\/td><\/tr><tr><td>Behavioral<\/td><td>Usage frequency, loyalty, price sensitivity.<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e286d2 elementor-widget elementor-widget-text-editor\" data-id=\"0e286d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Combining all four works better than relying on one. Together they give a full picture of the market and allow decisions based on data instead of assumptions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80c3460 aligncenter size-large wp-image-26740 elementor-widget elementor-widget-image\" data-id=\"80c3460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/People-in-vintage-clothing-stand-outside-at-night-1024x683.jpeg\" class=\"attachment-large size-large wp-image-29978\" alt=\"Chart comparing demographic, geographic, psychographic and behavioral segments\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/People-in-vintage-clothing-stand-outside-at-night-1024x683.jpeg 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/People-in-vintage-clothing-stand-outside-at-night-300x200.jpeg 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/People-in-vintage-clothing-stand-outside-at-night-768x512.jpeg 768w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/People-in-vintage-clothing-stand-outside-at-night-1536x1024.jpeg 1536w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/People-in-vintage-clothing-stand-outside-at-night-2048x1365.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f0bb6 elementor-widget elementor-widget-heading\" data-id=\"77f0bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Variables Worth Segmenting By<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa1f27 elementor-widget elementor-widget-text-editor\" data-id=\"7aa1f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Effective segmentation depends on choosing the right <strong>variables<\/strong>: the criteria that split customers into meaningful groups. The choice is what separates segmentation that works from segmentation that only fills in a form.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99074e2 elementor-widget elementor-widget-text-editor\" data-id=\"99074e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Six variables cover most cases:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32c7ce0 elementor-widget elementor-widget-text-editor\" data-id=\"32c7ce0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul ><li><strong>Demographic:<\/strong> age, gender, education, income. The most obvious, and not enough on their own.<\/li><li><strong>Firmographic:<\/strong> useful in B2B. Company activity, revenue, headcount.<\/li><li><strong>Geographic:<\/strong> physical location, which matters whenever the product depends on regional factors.<\/li><li><strong>Psychographic:<\/strong> lifestyle and habits. Whether a customer is a foodie, an early adopter, or an athlete changes how they talk and what they value.<\/li><li><strong>Attitudinal:<\/strong> values and beliefs. Aligning a brand with these creates deeper connections.<\/li><li><strong>Behavioral:<\/strong> when and how often they buy, which makes it possible to anticipate what they need next.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e31d4b7 elementor-widget elementor-widget-text-editor\" data-id=\"e31d4b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >A common mistake is picking variables that sound sophisticated but do not change any decision. Segmenting by age alone is thin when buying behavior is what really separates the groups.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd3ab8 elementor-widget elementor-widget-text-editor\" data-id=\"9bd3ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >As more <strong>data<\/strong> accumulates, the segmentation can be refined.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3d3c9d elementor-widget elementor-widget-heading\" data-id=\"a3d3c9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segmentation in Practice, by Industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6bd98b elementor-widget elementor-widget-text-editor\" data-id=\"c6bd98b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Concrete examples make the method easier to copy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5b5f1 elementor-widget elementor-widget-text-editor\" data-id=\"8f5b5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >In <strong>education<\/strong>, an online academy can segment students by <strong>age<\/strong>, <strong>course of interest<\/strong>, or <strong>stage of the enrollment process<\/strong>, then send tailored emails and messages with offers that fit each group, which is what <a href=\"https:\/\/ingenio.la\/blog\/en\/drip-marketing\/\">an automated sequence does without anyone pressing send<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36571ea elementor-widget elementor-widget-text-editor\" data-id=\"36571ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >In <strong>retail<\/strong>, customers divide by product type, <strong>location<\/strong>, or <strong>purchase volume<\/strong>, so that promotions reach only the people likely to care.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-834a6ff elementor-widget elementor-widget-text-editor\" data-id=\"834a6ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p ><strong>Ecommerce<\/strong> has the most room here: segmenting by date of last purchase, product category, or average cart value supports recommendation campaigns that raise the average order.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f213ca elementor-widget elementor-widget-text-editor\" data-id=\"7f213ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >In B2B technology, segmenting by company type and <strong>technical interest<\/strong> allows content that serves each profile and nurtures it until it is ready to buy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed899e elementor-widget elementor-widget-text-editor\" data-id=\"eed899e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p ><strong>Consultancies<\/strong> can group leads by industry or by the service they are looking for, which makes it possible to show they understand the specific problem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8719825 elementor-widget elementor-widget-text-editor\" data-id=\"8719825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >In <strong>travel<\/strong>, segmenting by trip type, by season, or by destination activates offers that match what each traveler is actually planning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b352a4d elementor-widget elementor-widget-text-editor\" data-id=\"b352a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Clinics and health centers can identify the treatment each patient is looking for and how often they visit, then automate reminders and useful follow-up content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0db7bca elementor-widget elementor-widget-text-editor\" data-id=\"0db7bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Legal and accounting services benefit from segmenting by the service requested, so each client gets the right follow-up for their situation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-991b343 elementor-widget elementor-widget-text-editor\" data-id=\"991b343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >A language app running different campaigns for people aged 18 to 25 and for people over 40 is applying demographic segmentation, and seeing very different results in each group.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a9f361 elementor-widget elementor-widget-text-editor\" data-id=\"8a9f361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Airlines with frequent flyer tiers are applying behavioral segmentation based on loyalty, which keeps their best customers feeling recognized.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632d360 elementor-widget elementor-widget-text-editor\" data-id=\"632d360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Clothing brands that stock coats in cold regions and swimwear on the coast are applying geographic and climate segmentation, and not wasting a dollar on misplaced inventory.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df98732 elementor-widget elementor-widget-heading\" data-id=\"df98732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where to Start Without a Big Budget<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec2274 elementor-widget elementor-widget-text-editor\" data-id=\"6ec2274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >Segmentation is not a trend. It is the mechanism that lets a small marketing budget behave like a larger one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd81d96 elementor-widget elementor-widget-text-editor\" data-id=\"cd81d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >The first step is to stop treating every customer as the same person. That does not require new tools: it starts with the data a business already has.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a60d3 elementor-widget elementor-widget-text-editor\" data-id=\"23a60d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p >The results show up quickly: higher open rates, more replies, and more <strong>sales<\/strong>. Nothing needs to be perfect at the start. Pick two or three variables that make sense for the business and test them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a1197e elementor-widget elementor-widget-text-editor\" data-id=\"3a1197e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Segments are not permanent. They shift as the market shifts, and that is normal. The work is to measure, adjust, and keep the definition alive rather than filing it away after the first campaign \u2014 which is where it meets <a href=\"https:\/\/ingenio.la\/blog\/en\/digital-marketing\/\">the wider set of digital marketing decisions<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e628c84 elementor-widget elementor-widget-heading\" data-id=\"e628c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-226e4ab e-flex e-con-boxed e-con e-parent\" data-id=\"226e4ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd844f elementor-widget elementor-widget-n-accordion\" data-id=\"7cd844f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1300\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1300\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is market segmentation? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1300\" class=\"elementor-element elementor-element-9cd8eb4 e-con-full e-flex e-con e-child\" data-id=\"9cd8eb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-805d5d4 elementor-widget elementor-widget-text-editor\" data-id=\"805d5d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Market segmentation is the process of dividing a market into smaller, more homogeneous groups so that marketing strategies can be aimed more precisely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1301\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1301\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are the main types of segmentation? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1301\" class=\"elementor-element elementor-element-f9973e9 e-con-full e-flex e-con e-child\" data-id=\"f9973e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8086d72 elementor-widget elementor-widget-text-editor\" data-id=\"8086d72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The main types are demographic, geographic, psychographic, and behavioral segmentation, each with characteristics that help identify the ideal customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1302\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1302\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why does segmenting the market matter? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1302\" class=\"elementor-element elementor-element-61fddb2 e-con-full e-flex e-con e-child\" data-id=\"61fddb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41bbeeb elementor-widget elementor-widget-text-editor\" data-id=\"41bbeeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Segmenting lets a company understand what customers need and want, which improves campaigns and makes communication with the target audience clearer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1303\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1303\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How can a small business apply segmentation? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1303\" class=\"elementor-element elementor-element-eef3470 e-flex e-con-boxed e-con e-child\" data-id=\"eef3470\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71d8705 elementor-widget elementor-widget-text-editor\" data-id=\"71d8705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A small business can start by finding the characteristics its current customers share and using that to build more personalized campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1304\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1304\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How does segmentation relate to using a CRM? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1304\" class=\"elementor-element elementor-element-0f59205 e-flex e-con-boxed e-con e-child\" data-id=\"0f59205\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0afc907 elementor-widget elementor-widget-text-editor\" data-id=\"0afc907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A CRM stores and analyzes customer data, which makes segmentation easier by surfacing <a href=\"https:\/\/ingenio.la\/blog\/en\/customer-shopping-behaviour\/\">the behaviour patterns behind a purchase<\/a> and the preferences that improve personalization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In marketing, understanding the types of segmentation is what separates a campaign that sells from one that burns budget. Behavioral segmentation, the kind based on what people actually do rather than who they are, tends to be the most useful of the four. Close to 80% of marketing return on investment comes from well-segmented campaigns. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[928],"tags":[],"class_list":["post-29976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"lang":"en","translations":{"en":29976,"es":25128},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts\/29976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/comments?post=29976"}],"version-history":[{"count":4,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts\/29976\/revisions"}],"predecessor-version":[{"id":30443,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts\/29976\/revisions\/30443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/media\/29979"}],"wp:attachment":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/media?parent=29976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/categories?post=29976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/tags?post=29976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}