{"id":30377,"date":"2026-10-11T04:24:58","date_gmt":"2026-10-11T02:24:58","guid":{"rendered":"https:\/\/ingenio.la\/blog\/?p=30377"},"modified":"2026-10-11T04:24:58","modified_gmt":"2026-10-11T02:24:58","slug":"social-media-video-specs","status":"publish","type":"post","link":"https:\/\/ingenio.la\/blog\/en\/social-media-video-specs\/","title":{"rendered":"Social Media Video Specs: Instagram Sizes for Feed, Stories and Reels"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30377\" class=\"elementor elementor-30377\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-442d424 e-con-full e-flex e-con e-parent\" data-id=\"442d424\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e96317 elementor-widget elementor-widget-text-editor\" data-id=\"4e96317\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Social media video specs<\/strong> change, and Instagram just changed the most important one. The supported range for feed images and video now runs from 1.91:1 up to <strong>3:4<\/strong> \u2014 1080 pixels wide by up to 1440 tall \u2014 which replaces 4:5 (1080 \u00d7 1350) as the tallest format the platform accepts. Instagram&#8217;s own documentation confirms it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b15e4c elementor-widget elementor-widget-text-editor\" data-id=\"8b15e4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>That matters more than it sounds. The taller frame fills more of a phone screen, and on a platform where the only competition is the next post down, screen area is reach. What follows is every size that matters for feed, Stories, Reels and ads, plus the safe zones and the one ad rule most guides are still repeating years after it was withdrawn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e955fd5 elementor-widget elementor-widget-text-editor\" data-id=\"e955fd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>There are tables of sizes, the areas to keep text and logos out of, and the technical minimums for video. If you have ever uploaded something that came out soft or cropped, the cause is almost certainly in here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-107d878 elementor-widget elementor-widget-text-editor\" data-id=\"107d878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One caveat worth stating up front: platforms revise these without announcing it. Everything below reflects what Instagram documents now, and anything that looks surprising is worth confirming in the app before producing a batch of content around it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d52601 elementor-widget elementor-widget-heading\" data-id=\"5d52601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why the sizes decide the result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf7b208 aligncenter size-large wp-image-25697 elementor-widget elementor-widget-image\" data-id=\"bf7b208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/A-phone-displays-a-colorful-social-media-feed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-30375\" alt=\"Phone on a table showing a feed of colourful posts\" srcset=\"https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/A-phone-displays-a-colorful-social-media-feed-1024x683.jpeg 1024w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/A-phone-displays-a-colorful-social-media-feed-300x200.jpeg 300w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/A-phone-displays-a-colorful-social-media-feed-768x512.jpeg 768w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/A-phone-displays-a-colorful-social-media-feed-1536x1024.jpeg 1536w, https:\/\/ingenio.la\/blog\/wp-content\/uploads\/2026\/06\/A-phone-displays-a-colorful-social-media-feed-2048x1365.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2519860 elementor-widget elementor-widget-text-editor\" data-id=\"2519860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every upload gets interpreted. Instagram compresses and rescales according to the surface \u2014 feed, Stories, Reels \u2014 and the device. Supply the wrong dimensions and you lose sharpness, framing and legibility in one step, and none of it is recoverable afterwards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6677b89 elementor-widget elementor-widget-text-editor\" data-id=\"6677b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The distribution side matters too: content built for full screen holds attention longer, and holding attention is what the ranking responds to. The specifics:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c290170 elementor-widget elementor-widget-text-editor\" data-id=\"c290170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Wrong dimensions get cropped, and the crop is automatic rather than considered.<\/li><li>An undersized file gets upscaled to 320 pixels wide, which is where visible pixelation comes from.<\/li><li>A post that fills less of the screen competes worse, independent of its quality.<\/li><li>Text outside the safe zone is covered by the interface, so the message simply is not delivered.<\/li><li>Faces, logos and calls to action cropped at the edge read as carelessness rather than as a technical error.<\/li><li>Designing from the final size rather than resizing at the end removes most of this work permanently.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aba898a elementor-widget elementor-widget-text-editor\" data-id=\"aba898a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>None of it is cosmetic. The sizes determine whether the thing you made is the thing anyone sees.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be1b677 elementor-widget elementor-widget-text-editor\" data-id=\"be1b677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<table style=\"border: 1px solid #000\"><tbody><tr><th>Content<\/th><th>Recommended size<\/th><th>Ratio<\/th><\/tr><tr><td>Feed posts<\/td><td>1080 \u00d7 1440 px<\/td><td>Vertical 3:4<\/td><\/tr><tr><td>Stories<\/td><td>1080 \u00d7 1920 px<\/td><td>Vertical 9:16<\/td><\/tr><tr><td>Reels<\/td><td>1080 \u00d7 1920 px<\/td><td>Vertical 9:16<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-698f7d5 elementor-widget elementor-widget-heading\" data-id=\"698f7d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 3:4 feed change, and what it replaced<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e93d0 elementor-widget elementor-widget-text-editor\" data-id=\"11e93d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The feed now supports up to <strong>1080 \u00d7 1440 pixels<\/strong> (3:4). The previous ceiling, <strong>1080 \u00d7 1350<\/strong> (4:5), still works and is still displayed correctly \u2014 it is simply no longer the tallest option available.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d9662e elementor-widget elementor-widget-text-editor\" data-id=\"0d9662e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The difference looks small written down and is not small on a screen. 3:4 occupies noticeably more of a phone display, which means more of the viewport is yours and less of it belongs to whatever is above and below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54d2b9b elementor-widget elementor-widget-heading\" data-id=\"54d2b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1080 \u00d7 1440 (3:4) against 1080 \u00d7 1350 (4:5)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40000f3 elementor-widget elementor-widget-text-editor\" data-id=\"40000f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The gain is vertical space. 4:5 leaves a margin; 3:4 removes most of it. For anything where the subject benefits from height \u2014 a person, a product shot, a stack of text \u2014 that margin was working against you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b420d elementor-widget elementor-widget-text-editor\" data-id=\"c4b420d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>1080 \u00d7 1440<\/strong> is now the ceiling, and worth moving templates to.<\/li><li>The taller frame holds a scrolling viewer marginally longer, which compounds across a feed.<\/li><li>It suits products and tutorials, where cramped text is the usual failure.<\/li><li>It is also close to the native ratio of many phone cameras, so less gets thrown away in the crop.<\/li><li>Keep 4:5 as a fallback rather than as the default.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9beb23f elementor-widget elementor-widget-heading\" data-id=\"9beb23f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why vertical wins in the current feed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-193ae15 elementor-widget elementor-widget-text-editor\" data-id=\"193ae15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Three practical reasons, in order of how much they matter:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-804dda5 elementor-widget elementor-widget-text-editor\" data-id=\"804dda5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>More screen area per post, which is the only variable here you fully control.<\/li><li>Content that fits the screen natively performs better in distribution than content the platform has to adapt.<\/li><li>Better-fitting posts collect more interaction, and interaction is what determines who else gets shown the post.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27df197 elementor-widget elementor-widget-text-editor\" data-id=\"27df197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<table style=\"border: 1px solid #000\"><tbody><tr><th>Format<\/th><th>Size<\/th><th>Ratio<\/th><\/tr><tr><td>Current ceiling<\/td><td>1080 \u00d7 1440 px<\/td><td>3:4<\/td><\/tr><tr><td>Previous ceiling<\/td><td>1080 \u00d7 1350 px<\/td><td>4:5<\/td><\/tr><tr><td>Widest supported<\/td><td>1080 \u00d7 566 px<\/td><td>1.91:1<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4867ff6 elementor-widget elementor-widget-heading\" data-id=\"4867ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Profile picture and story highlight covers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9316393 elementor-widget elementor-widget-text-editor\" data-id=\"9316393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>These are the first things anyone sees and the most commonly neglected, mostly because they are small enough to seem unimportant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aa8e23 elementor-widget elementor-widget-heading\" data-id=\"8aa8e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Profile picture size<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d86eeb elementor-widget elementor-widget-text-editor\" data-id=\"4d86eeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The display size is around <strong>110 \u00d7 110 pixels<\/strong>, but upload at <strong>320 \u00d7 320<\/strong> or larger. Instagram compresses on upload, so supplying the display size guarantees a soft result on a high-density screen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c604c elementor-widget elementor-widget-text-editor\" data-id=\"20c604c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It renders as a circle, so centre the subject and keep anything that matters away from the corners, which will be cut off entirely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea5366c elementor-widget elementor-widget-heading\" data-id=\"ea5366c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Highlight covers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5bef03 elementor-widget elementor-widget-text-editor\" data-id=\"e5bef03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The circular icons under the bio. Design them at <strong>640 \u00d7 640 pixels<\/strong> (1:1) and centre everything, because the same circular crop applies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761364f elementor-widget elementor-widget-text-editor\" data-id=\"761364f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A few things that make the difference:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f02bb3 elementor-widget elementor-widget-text-editor\" data-id=\"1f02bb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Keep highlight covers to one simple shape or icon each. Detail disappears at that size, and a busy cover reads as a smudge.<\/li><li>Use one palette across all of them, which is what makes a profile look organized at a glance.<\/li><li>Use the same profile picture across every platform, so recognition carries between them.<\/li><li>Build a template with centred guides and an internal safety margin once, and the circular crop stops being a problem.<\/li><li>Highlights stay on the profile indefinitely, which makes them worth more design time than a post that lives for a day.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66e171 elementor-widget elementor-widget-heading\" data-id=\"b66e171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Feed post formats and sizes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36db422 elementor-widget elementor-widget-text-editor\" data-id=\"36db422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Four options, and the choice should follow the content rather than the habit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6d1ac0 elementor-widget elementor-widget-text-editor\" data-id=\"b6d1ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Each one behaves differently in the feed and in the profile grid, which is a distinction worth keeping in mind:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7236d4b elementor-widget elementor-widget-heading\" data-id=\"7236d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Square: 1080 \u00d7 1080 px<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4990aa elementor-widget elementor-widget-text-editor\" data-id=\"b4990aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Still supported and still safe. 1:1 suits grid-led accounts and anything that does not benefit from height. It simply occupies less screen than the vertical options, which is a real cost in a scrolling feed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a20adba elementor-widget elementor-widget-heading\" data-id=\"a20adba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Landscape: 1080 \u00d7 566 px<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d7b396 elementor-widget elementor-widget-text-editor\" data-id=\"2d7b396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For panoramic images, the widest supported ratio is 1.91:1 \u2014 1080 \u00d7 566. Many guides quote 1080 \u00d7 608, which is 16:9 and also displays, but 566 is the documented limit. Either way, landscape occupies the least screen of any option and is the easiest to scroll past.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f657f6 elementor-widget elementor-widget-heading\" data-id=\"2f657f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vertical: the current and previous ceilings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2b1e8 elementor-widget elementor-widget-text-editor\" data-id=\"5a2b1e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>1080 \u00d7 1350<\/strong> (4:5) still looks correct and remains compatible. <strong>1080 \u00d7 1440<\/strong> (3:4) is the current maximum and the one to move templates to. For anything with hierarchy \u2014 a promotion, a tutorial, a multi-line headline \u2014 the extra height is the difference between legible and cramped.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1427268 elementor-widget elementor-widget-text-editor\" data-id=\"1427268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For carousels there is one rule that overrides everything: keep every slide in the same ratio. Mixing 1:1 and 4:5 makes the carousel jump as it is swiped, and the jump is more noticeable than any of the content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5143919 elementor-widget elementor-widget-text-editor\" data-id=\"5143919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In vertical formats, put the main element in the upper third. That is the part visible before a viewer decides whether to stop, and everything below it is seen only by people who already did.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2db949c elementor-widget elementor-widget-text-editor\" data-id=\"2db949c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you schedule through a third-party tool, check how it handles the newer ratio before committing a month of content to it. Scheduling tools lag platform changes, and 4:5 is usually the safer bet inside them for a while after a change like this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e68d1a6 elementor-widget elementor-widget-heading\" data-id=\"e68d1a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social media video specs for Stories and Reels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f28c1 elementor-widget elementor-widget-text-editor\" data-id=\"77f28c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Both are 9:16, full screen, and both have interface elements overlaid on them, which is where most of the avoidable errors happen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8fc0be elementor-widget elementor-widget-heading\" data-id=\"a8fc0be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stories: 1080 \u00d7 1920 px (9:16)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-909707e elementor-widget elementor-widget-text-editor\" data-id=\"909707e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>1080 \u00d7 1920<\/strong>, filling the screen. Anything narrower gets letterboxed, and letterboxing in Stories reads as a repost from somewhere else, which also undercuts <a href=\"https:\/\/ingenio.la\/blog\/en\/interactive-posts-instagram\/\">the stickers and polls that make a Story worth answering<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a9235 elementor-widget elementor-widget-text-editor\" data-id=\"f8a9235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Each Story segment runs up to <strong>60 seconds<\/strong>. A longer video gets split, and the split lands wherever it lands, so cut to the limit deliberately rather than letting the platform choose.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef32474 elementor-widget elementor-widget-heading\" data-id=\"ef32474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reels: length, frame rate and quality<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c393891 elementor-widget elementor-widget-text-editor\" data-id=\"c393891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reels run from a few seconds up to <strong>3 minutes<\/strong>. Shoot at <strong>30 fps<\/strong> or higher \u2014 below that, fast movement and animated text visibly stutter. Export at 1080 pixels wide; 720 is the floor, not a target.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b13c9d5 elementor-widget elementor-widget-heading\" data-id=\"b13c9d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reel covers, and one format worth confirming<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8b775 elementor-widget elementor-widget-text-editor\" data-id=\"8a8b775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The cover needs thinking about twice. You design it at <strong>9:16<\/strong>, but the feed and grid show a cropped preview at <strong>3:4<\/strong>. Anything that has to be read \u2014 the title, the hook \u2014 belongs inside that central 3:4 area, or it will be cut off exactly where it matters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d44503 elementor-widget elementor-widget-text-editor\" data-id=\"9d44503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Some guides now describe an ultra-wide Reels format at around 5120 \u00d7 1080 (5:1) for cinematic content. It does not appear in Meta&#8217;s own published documentation, so treat it as something to confirm in the app before building anything around it rather than as a settled specification.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f60f23a elementor-widget elementor-widget-text-editor\" data-id=\"f60f23a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For any wide or cinematic export, record at the highest quality available and export <strong>MP4<\/strong> with the <strong>H.264<\/strong> codec. That combination keeps detail without producing a file that takes an hour to upload.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502a3b8 elementor-widget elementor-widget-text-editor\" data-id=\"502a3b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The useful mental default is full screen before grid. Design at <strong>9:16<\/strong> for anything that lives vertically, and give the important information room inside the safe zones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53be179 elementor-widget elementor-widget-text-editor\" data-id=\"53be179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<table style=\"border: 1px solid #000\"><tbody><tr><th>Content<\/th><th>Size<\/th><th>Length<\/th><\/tr><tr><td>Stories<\/td><td>1080 \u00d7 1920 px<\/td><td>Up to 60 seconds per segment<\/td><\/tr><tr><td>Reels<\/td><td>1080 \u00d7 1920 px<\/td><td>Up to 3 minutes<\/td><\/tr><tr><td>Reel cover<\/td><td>Designed 9:16, key area inside the 3:4 crop<\/td><td>\u2014<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6ca5e elementor-widget elementor-widget-heading\" data-id=\"4d6ca5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technical requirements for video<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aed361 elementor-widget elementor-widget-text-editor\" data-id=\"3aed361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Four numbers cover almost every upload problem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6195576 elementor-widget elementor-widget-heading\" data-id=\"6195576\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Frame rate, resolution and file formats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c39b45 elementor-widget elementor-widget-text-editor\" data-id=\"4c39b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Minimum resolution is <strong>720 pixels<\/strong> wide; export at <strong>1080<\/strong> for anything you care about. <strong>30 fps<\/strong> is the practical minimum \u2014 below it, movement and animated text stutter, which is most visible in tutorials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-585bccd elementor-widget elementor-widget-text-editor\" data-id=\"585bccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Instagram accepts <strong>MP4<\/strong> and <strong>MOV<\/strong>. The <strong>H.264<\/strong> codec gives a reasonable bitrate without producing files large enough to fail on a weak connection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a30d707 elementor-widget elementor-widget-heading\" data-id=\"a30d707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Length and maximum file size<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b100ab elementor-widget elementor-widget-text-editor\" data-id=\"0b100ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The file size ceiling is <strong>4 GB<\/strong>, which a well-compressed three-minute video at 1080p will not approach. Reels run up to three minutes, and for educational content that extra time is worth using rather than filling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f1936 elementor-widget elementor-widget-text-editor\" data-id=\"79f1936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One behaviour to plan for: Instagram treats most feed video as Reels, so a landscape upload will be adapted and may be cropped. Export at 9:16 from the editor to avoid finding out after publishing. If subtitles are burned in, check them at vertical crop, not on the editing timeline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b88c1 elementor-widget elementor-widget-text-editor\" data-id=\"78b88c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<table style=\"border: 1px solid #000\"><tbody><tr><th>Content<\/th><th>Minimum resolution<\/th><th>Maximum length<\/th><th>Maximum file size<\/th><\/tr><tr><td>Reels<\/td><td>720 px wide<\/td><td>3 minutes<\/td><td>4 GB<\/td><\/tr><tr><td>Feed video<\/td><td>720 px wide<\/td><td>Treated as a Reel in most cases<\/td><td>4 GB<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64bb7b4 elementor-widget elementor-widget-heading\" data-id=\"64bb7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ad sizes, and the rule that no longer exists<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-681db28 elementor-widget elementor-widget-text-editor\" data-id=\"681db28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With paid placement the dimensions stop being a quality question and become a budget question: a bad crop that covers the call to action wastes the whole spend on that creative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94321a0 elementor-widget elementor-widget-heading\" data-id=\"94321a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recommended ad sizes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-091611a elementor-widget elementor-widget-text-editor\" data-id=\"091611a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Feed ads: <strong>1080 \u00d7 1440<\/strong> (3:4), with <strong>1080 \u00d7 1350<\/strong> (4:5) and <strong>1080 \u00d7 1080<\/strong> (1:1) both still valid. Stories and Reels ads: <strong>1080 \u00d7 1920<\/strong> (9:16), full screen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2df7e2e elementor-widget elementor-widget-text-editor\" data-id=\"2df7e2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The same creative will be served across several placements, so check how it looks in each before launching rather than after. Meta&#8217;s own preview in the ad builder does this and is routinely skipped.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb6bc2 elementor-widget elementor-widget-heading\" data-id=\"aeb6bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Safe zones, and avoiding crops<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d92f50 elementor-widget elementor-widget-text-editor\" data-id=\"2d92f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On a 1080 \u00d7 1920 canvas, keep roughly <strong>250 px clear at the top<\/strong> and <strong>340 px at the bottom<\/strong>. That is where the profile name, the caption and the action buttons sit, and anything underneath them is covered rather than cropped \u2014 which is worse, because it looks like a design mistake.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2b5ef elementor-widget elementor-widget-text-editor\" data-id=\"2e2b5ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One correction worth making explicitly: <strong>the rule that text must cover less than 20% of an ad image no longer applies.<\/strong> Meta withdrew it in 2020, and it is still repeated in guides and even by agencies. Text-heavy images can underperform for ordinary reasons, but they are not penalized by policy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5bbc1 elementor-widget elementor-widget-heading\" data-id=\"7c5bbc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">File specifications for ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c79541 elementor-widget elementor-widget-text-editor\" data-id=\"2c79541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Images: <strong>JPG<\/strong> or <strong>PNG<\/strong>, up to 30 MB. Choose PNG when the design has fine text or gradients, because JPG compression produces visible artefacts around sharp edges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f69b7b elementor-widget elementor-widget-text-editor\" data-id=\"1f69b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Video: <strong>MP4<\/strong> or <strong>MOV<\/strong>, 1080 px wide minimum, up to 4 GB. A well-compressed thirty-second video will be a fraction of that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de6e98c elementor-widget elementor-widget-text-editor\" data-id=\"de6e98c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The common and expensive mistake is designing a beautiful 9:16 piece and discovering it crops to 3:4 in the feed. The fix is sequencing: design 9:16, then adapt to 3:4 and 1:1 from the same master, so one piece covers every placement in the Meta ecosystem without a redesign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3906a3b elementor-widget elementor-widget-text-editor\" data-id=\"3906a3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Keep the master editable, with all four ratios as variants. That single habit removes most of the resizing work permanently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738aac7 elementor-widget elementor-widget-heading\" data-id=\"738aac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tools for resizing and previewing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba46f2b elementor-widget elementor-widget-text-editor\" data-id=\"ba46f2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Two capabilities are worth having: something that resizes from a master into every ratio, and something that shows the grid before you publish.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aea64a1 elementor-widget elementor-widget-text-editor\" data-id=\"aea64a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Several scheduling tools include a free resizer and a feed preview. The preview is the more valuable of the two, because it catches the problems that only appear in context \u2014 a carousel that jumps, an image cropped oddly in the grid, a palette that clashes with the eight posts around it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9834a08 elementor-widget elementor-widget-text-editor\" data-id=\"9834a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Design tools cover the other half. Build templates at the exact sizes once and export directly, rather than resizing at the end, which is where quality is lost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd3906 elementor-widget elementor-widget-heading\" data-id=\"bbd3906\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Resizers, and what they prevent<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee0f68 elementor-widget elementor-widget-text-editor\" data-id=\"5ee0f68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Keep a master file with every variant (1:1, 4:5, 3:4, 9:16) so nothing starts from scratch.<\/li><li>Avoid double compression: never download an image from Instagram or a messaging app and re-upload it. That file is already compressed and will be compressed again.<\/li><li>Use the grid preview before publishing, not after, since the grid is the only place the palette is judged as a whole.<\/li><li>Check a new ratio inside your scheduling tool before committing to it, because those tools update later than the platforms do.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1dce46 elementor-widget elementor-widget-heading\" data-id=\"d1dce46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Feed preview: seeing it in context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43af5a3 elementor-widget elementor-widget-text-editor\" data-id=\"43af5a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Individual posts are judged next to the posts around them. A preview is the only way to see that before it is public, and it is the step that separates a profile that looks designed from one that looks accumulated.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3469d elementor-widget elementor-widget-heading\" data-id=\"7a3469d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avoiding the common upload mistakes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f18f4 elementor-widget elementor-widget-text-editor\" data-id=\"99f18f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Five problems account for nearly every case of content that looked fine in the editor and wrong in the app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7f342 elementor-widget elementor-widget-text-editor\" data-id=\"aa7f342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Double compression first. Downloading an image from the platform and re-uploading it compresses an already-compressed file, and the loss is cumulative and irreversible. Always go back to the original export.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f1d7e elementor-widget elementor-widget-text-editor\" data-id=\"68f1d7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Upload on a stable connection. A failing upload can result in more aggressive compression, which is a quality problem caused entirely by circumstances outside the file.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dfd5b6 elementor-widget elementor-widget-text-editor\" data-id=\"7dfd5b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Use PNG for fine text and gradients. JPG handles photographs well and sharp edges badly, and the artefacts appear exactly where the design is most deliberate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f104998 elementor-widget elementor-widget-text-editor\" data-id=\"f104998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Respect the safe zones in Stories and Reels. On the 1080 \u00d7 1920 canvas, 250 px at the top and 340 px at the bottom belong to the interface. That leaves a usable central band of <strong>1080 \u00d7 1330<\/strong>, and everything that must be read belongs inside it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dabecd2 elementor-widget elementor-widget-text-editor\" data-id=\"dabecd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Keep carousel slides identical in size, and keep text away from the edges where automatic cropping bites into letters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5337c4 elementor-widget elementor-widget-text-editor\" data-id=\"b5337c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Then run a four-question check before publishing: exported at the right size, text inside the safe zone, original file rather than a re-download, and previewed in context. It takes fifteen seconds and prevents most of the above.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46fabba elementor-widget elementor-widget-text-editor\" data-id=\"46fabba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<table style=\"border: 1px solid #000\"><tbody><tr><th>Problem<\/th><th>What to do<\/th><\/tr><tr><td>Double compression<\/td><td>Always upload the original export, never a re-download<\/td><\/tr><tr><td>Unstable connection<\/td><td>Upload on a reliable network to avoid heavier compression<\/td><\/tr><tr><td>Fine text or gradients<\/td><td>Export PNG rather than JPG<\/td><\/tr><tr><td>Safe zones<\/td><td>Keep readable content inside the central 1080 \u00d7 1330<\/td><\/tr><tr><td>Carousels<\/td><td>Same ratio on every slide, text away from edges<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b401e5f elementor-widget elementor-widget-text-editor\" data-id=\"b401e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>None of that is complicated. It is the difference between a workflow that produces consistent results and one where every upload is a small gamble.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5344aaf elementor-widget elementor-widget-heading\" data-id=\"5344aaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What getting this right actually buys<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116aa43 elementor-widget elementor-widget-text-editor\" data-id=\"116aa43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Correct dimensions are not a technical nicety; they change two things that matter and nothing else.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-549c9e0 elementor-widget elementor-widget-text-editor\" data-id=\"549c9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The first is screen area. A post that fills more of the display holds attention marginally longer, and that is the signal distribution responds to. The effect per post is small and it compounds across a year of publishing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-520c0d3 elementor-widget elementor-widget-heading\" data-id=\"520c0d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reach and engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c39fc elementor-widget elementor-widget-text-editor\" data-id=\"59c39fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>More screen time per viewer means better distribution, which means more viewers. It is the one lever here that works without any additional creative effort: the same photograph, exported at the right ratio, performs better than it did.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b608b07 elementor-widget elementor-widget-heading\" data-id=\"b608b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A profile that reads as deliberate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae83ebd elementor-widget elementor-widget-text-editor\" data-id=\"ae83ebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The second is credibility, built from details: a sharp profile picture, highlight covers in one style, carousels that do not jump when swiped. None is noticed individually, and together they are the difference between a profile that looks run and one that looks abandoned.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb6dfe elementor-widget elementor-widget-text-editor\" data-id=\"5cb6dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The inverse is more visible. Cropped faces, soft images and inconsistent ratios read as a business that does not check its own work, and a viewer applies that inference to everything else.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-957d8f8 elementor-widget elementor-widget-text-editor\" data-id=\"957d8f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Standardizing the formats also saves time, which is the benefit that actually gets felt. Create once, export to four ratios, reuse across campaigns. That is the return on an afternoon spent building templates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96e0f67 elementor-widget elementor-widget-heading\" data-id=\"96e0f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where to start<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56b42a0 elementor-widget elementor-widget-text-editor\" data-id=\"56b42a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you change one thing after reading this, change the template. Set it at <strong>1080 \u00d7 1440<\/strong> for feed and <strong>1080 \u00d7 1920<\/strong> for vertical video, with the safe zones marked as guides.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a9f06 elementor-widget elementor-widget-text-editor\" data-id=\"f6a9f06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Then build the variants once rather than per campaign. The same master at 1:1, 4:5, 3:4 and 9:16 covers feed, Stories, Reels and ads, and adapts to other platforms with a crop rather than a redesign, once you know <a href=\"https:\/\/ingenio.la\/blog\/en\/types-of-social-media-content\/\">which format each platform rewards<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1942c73 elementor-widget elementor-widget-text-editor\" data-id=\"1942c73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>And expect this to move again. The feed ceiling went from square to 4:5 to 3:4 within a few years, each time without much warning. A workflow built on masters and variants absorbs the next change in an afternoon; one built on finished files at a single size does not.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed5306 elementor-widget elementor-widget-text-editor\" data-id=\"1ed5306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Which is the real argument for any of this. The specific numbers in this article will age. The habit of designing from the final dimensions, keeping the original file and checking the preview before publishing will not, and the consistency matters more than the perfection. <a href=\"https:\/\/ingenio.la\/blog\/en\/social-media\/\">The formats these dimensions are built for<\/a> change less often than the numbers do.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dd95ba e-flex e-con-boxed e-con e-child\" data-id=\"6dd95ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-710d374 elementor-widget elementor-widget-heading\" data-id=\"710d374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-841c580 e-flex e-con-boxed e-con e-parent\" data-id=\"841c580\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d90320d elementor-widget elementor-widget-n-accordion\" data-id=\"d90320d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2270\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2270\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are the recommended Instagram post sizes now? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2270\" class=\"elementor-element elementor-element-dd271f1 e-con-full e-flex e-con e-child\" data-id=\"dd271f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86880a0 elementor-widget elementor-widget-text-editor\" data-id=\"86880a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1080 \u00d7 1440 px (3:4) is the current ceiling and the one to design for. 1080 \u00d7 1350 (4:5) and 1080 \u00d7 1080 (1:1) both still work, and the widest supported ratio is 1.91:1 at 1080 \u00d7 566.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2271\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2271\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why do the correct sizes matter? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2271\" class=\"elementor-element elementor-element-7a90ad2 e-con-full e-flex e-con e-child\" data-id=\"7a90ad2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0300aa elementor-widget elementor-widget-text-editor\" data-id=\"f0300aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Because the platform crops and compresses anything that does not fit, and because a post filling more of the screen is distributed better. The same image at the right ratio performs better than it did at the wrong one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2272\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2272\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What size should the profile picture be? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2272\" class=\"elementor-element elementor-element-b7bec11 e-con-full e-flex e-con e-child\" data-id=\"b7bec11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63fbe2c elementor-widget elementor-widget-text-editor\" data-id=\"63fbe2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Upload at 320 \u00d7 320 px or larger even though it displays at roughly 110 \u00d7 110. It renders as a circle, so centre the subject and keep the corners empty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2273\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2273\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are the dimensions for Stories? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2273\" class=\"elementor-element elementor-element-5129580 e-flex e-con-boxed e-con e-child\" data-id=\"5129580\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88df4e5 elementor-widget elementor-widget-text-editor\" data-id=\"88df4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1080 \u00d7 1920 px (9:16), full screen, with 250 px clear at the top and 340 px at the bottom for the interface. Each segment runs up to 60 seconds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2274\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2274\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What should you know about ad sizes? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2274\" class=\"elementor-element elementor-element-18b7113 e-flex e-con-boxed e-con e-child\" data-id=\"18b7113\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d01482 elementor-widget elementor-widget-text-editor\" data-id=\"4d01482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Feed ads at 1080 \u00d7 1440 (3:4), Stories and Reels ads at 1080 \u00d7 1920 (9:16). And note that the old rule limiting text to 20% of an ad image was withdrawn by Meta in 2020, despite still being widely repeated.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Social media video specs change, and Instagram just changed the most important one. The supported range for feed images and video now runs from 1.91:1 up to 3:4 \u2014 1080 pixels wide by up to 1440 tall \u2014 which replaces 4:5 (1080 \u00d7 1350) as the tallest format the platform accepts. Instagram&#8217;s own documentation confirms [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[931],"tags":[],"class_list":["post-30377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"lang":"en","translations":{"en":30377,"es":25363},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts\/30377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/comments?post=30377"}],"version-history":[{"count":5,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts\/30377\/revisions"}],"predecessor-version":[{"id":30454,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/posts\/30377\/revisions\/30454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/media\/30378"}],"wp:attachment":[{"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/media?parent=30377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/categories?post=30377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ingenio.la\/blog\/wp-json\/wp\/v2\/tags?post=30377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}