Digital Marketing Blog: Guides, Analysis and Online Business
This digital marketing blog covers SEO, social media, email, advertising and the business decisions behind them — practical guides written for the people who have to implement them.
Latest additions
Call to Action Marketing Phrases That Actually Get Clicked
Call to action marketing phrases are the few words that
Email Marketing Ethics: Permission as a Strategy, Not a Checkbox
Email marketing ethics gets treated as compliance paperwork — a
Customer Shopping Behaviour: What Neuroscience Actually Shows
What research into customer shopping behaviour has established is narrower
Drip Marketing: How Automated Sequences Actually Work
Drip marketing is the practice of sending a planned series
Call to Action Marketing Phrases That Actually Get Clicked
Call to action marketing phrases are the few words that decide whether someone acts now or closes the tab. They are not
Email Marketing Ethics: Permission as a Strategy, Not a Checkbox
Email marketing ethics gets treated as compliance paperwork — a consent checkbox and a privacy link — when it is actually the
Customer Shopping Behaviour: What Neuroscience Actually Shows
What research into customer shopping behaviour has established is narrower than the marketing literature suggests, and more useful. Neuroscience can show which
Drip Marketing: How Automated Sequences Actually Work
Drip marketing is the practice of sending a planned series of messages triggered by what someone does rather than by a date
Competitors Social Media Strategy: How to Analyze It Without Copying
Reading a competitors social media strategy properly is less about what they post and more about what they have stopped posting. The
Types of Social Media Content That Work on Each Platform
The types of social media content that work are not the same on every platform, and that is the whole problem. A
Social Media Video Specs: Instagram Sizes for Feed, Stories and Reels
Social media video specs change, and Instagram just changed the most important one. The supported range for feed images and video now
Automated Messages: Templates and Setup for WhatsApp Business
An automated message is a reply that goes out the moment someone writes to your business, before any person reads it. It
Email Marketing for Small Business: Which Campaigns Actually Pay
Email marketing for small business has one advantage no other channel offers: the list belongs to you. No algorithm decides who sees
Brand Community: How to Build One People Actually Use
A brand community is a space a company runs where its customers talk to each other, not just to the company. That
Traffic Attribution: Where Your Visitors Actually Came From
Traffic attribution is the question of which channel gets credit when someone arrives at your site. It sounds like bookkeeping and it
AI Copywriting Tools: What Each One Is Actually Good At
AI copywriting tools have stopped being a novelty and started being part of the stack, which means the useful question is no
Reach vs Impressions: What Each One Measures and Why They Differ
Reach vs impressions is the comparison that trips up most people reading a social media report for the first time. The two
Squeeze Page: What It Is and How to Build One That Converts
A squeeze page is a landing page that has been stripped down until only one thing is left: a field for an
How to Find Low Competition Keywords: Long-Tail vs. Short-Tail
Keywords are the bridge between what someone types into Google and the page you published. Learning how to find low competition keywords
SEO Campaign Structure: Which Type of SEO to Run First
An SEO campaign is not one activity. It is several distinct disciplines that happen to share a name, and the order you
Backlink Guide: How to Earn Links That Move Rankings
Around nine out of ten pages on the web get no organic traffic from Google at all, according to Ahrefs’ study of
Franchise Marketing: Growing a Network Without Breaking the Brand
Expanding through franchising lets a business replicate what already works in new locations while keeping the brand intact. Whether that expansion holds
Influencer Marketing Strategy: How to Build One That Works
An influencer marketing strategy works by borrowing trust that somebody else spent years building. According to recent industry reporting, 86% of consumers
Interactive Posts on Instagram: Questions That Actually Get Answers
Interactive posts open a door that a photo alone never does. Asking your audience something turns a feed into a conversation, and
Behavioral Segmentation and the Three Other Ways to Split a Market
In marketing, understanding the types of segmentation is what separates a campaign that sells from one that burns budget. Behavioral segmentation, the